Sports Brands Force New Models. Factory Stores Are Favored.

Recently, Ms. Li, who often goes to Taitung, found that there were some factory shops and discount stores along the street along the pedestrian street. Although some stores did not sell the latest products, the prices of many of them were even cheaper than those on the Internet, which also attracted many consumers who love to sweep goods.

Factory stores and discount stores have become the means of dealing with orders and outdated liquidation. Ultra low prices have become Taobao's holy land for many consumers.

A pedestrian street with nearly thirty sports brands

27 morning, reporters came

The Taitung pedestrian street, which is concentrated in shops, looks around the intersection near Wanda Plaza. It is surrounded by various sports brand stores. The reporters roughly counted, plus the counters in the supermarket, and there were nearly 30 sports brand shops along the pedestrian street. In the area near the western end of the pedestrian street, around four hundred meters, the reporter found four Anta stores.

The types and prices of goods sold in various stores are much the same.

It's not just Anta, it's like

There are many brands like del Hui, Hongxing Erke and so on. There are many franchised stores on one street, and there is basically no difference between the price and the type of products sold.

"Our price is uniformly stipulated above. We can't discount casually, saying that a few discount is a few discount.

"On the morning of the morning of 27, when the reporter consulted, the head of a sports brand store mentioned that the price of the product was unified by the previous dealer, and the sale of different brand products could not be unified. This also made many brand stores monopolized the salesmen's skills.

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A general manager of a sports brand distribution company told reporters: "when a general product comes into the market, it will hit ten percent off or sell at the original price, but after a month, it will usually have a price of twenty percent off. If there is a lot of goods or products are not popular, there will be a lot of stock. Even if there is a normal sale, there will be a lot of inventory. Many times, it will depend on some agents to digest. At this time, opening shops and discount stores in an area can help many stores solve problems.

"The sales manager also mentioned that the opening of such factory shops and discount stores can not be as casual as ordinary stores, but only through the authorization of Brand Company.

Forcing new models, factory stores are favored.

Franchised stores are homogeneous competition. Many high-density brands and similar products make many consumers feel that many stores are similar.

At the same time, the appearance of factory stores and discount stores made many consumers feel brighter. Because of the different positioning, the price of factory stores and discount stores has a huge price advantage than the normal stores, because the price is low enough, so many consumers choose to go to these stores "Taobao".

In a Anta factory store located at the core of the pedestrian street in Taitung, the reporter also compared the difference between the factory store and the normal store.

The two stores went in for a sweep, and found that the main stores were mainly new products in the new season, and prices were relatively maintained at a higher price. Several Anta stores sold by the reporters were sold at a price of 10 percent off, two, and 20 percent off. The average price was around two hundred or three hundred yuan. In the same store, the same store was sold in the same season as the store, but the price was the same, but most of the products were linked with preferential price tags. Compared with the two hundred or three hundred yuan price of the seasonal products, the prices of these commodities were generally around one hundred yuan.

And at the end of the pedestrian street near Yanan three road, there is a discount shop for Lining. On the door of the glass, there are large print poster, which says the lowest price of ninety percent off, not only the sale of Lining's products, but also the products of Nike and ADI and so on, and the salesperson told the reporters: "we sell many of them are broken yards and the sale of the stores at the end of the stores. There are still some stocks, but the price is also the cost price, even lower than the cost price.

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The factory shops or discount stores of these brands are usually set up directly by the manufacturers or by the higher level dealers in the region. This kind of store can better handle the goods of many manufacturers and distributors, and do not allow the normal stores to have such low-priced promotional products and affect the sale of other products.

It is reported that this factory shop mode has been very popular abroad, and many international brands also have specialized factory shops and discount stores. In many places such as Beijing and Shanghai, many famous brand factory shops and discount stores are already common, but there are relatively few in Qingdao.