Hai Lan'S Home Is Selling Creative T-Shirts And T-Shirts.

Perhaps the first thing you can think of is the beverage.

But recently, in the subway stations in Beijing Xidan and Shanghai Lujiazui, the two colorful vending machines attracted the attention of passers-by. The cans that were thrown out of the machine were not drinks but T-shirts. The way to get the goods was not coins, but to scan the two dimensional code by hand to participate in the game and get the redemption code. This new fashion marketing mode has many people in Beijing and Shanghai.

Reporters learned that this is

With the new attempt to "get out of the chain store", the number of consumers participating in the interaction has reached nearly 10000.

Reporters learned from the enterprise that the product is the home of Hai Lan.

"HI-T" in this year's unique packaging, its outer packaging made of 0.23mm tin plated iron, a little longer than the traditional beverage cans, the tank pattern has street graffiti, the post modernism, the baroque style, creative unique, after opening the jar is a fashion T shirt.

Business related personages said that this new marketing method broke the traditional way of "clothes selling in the store". The integration of mobile Internet terminals enhanced the interaction and interest, which is more conducive to attracting young consumers and promoting sales of supporting products.

Since the beginning of this year, Hai Lan has launched new ideas in Beijing, Shanghai and other cities.

In April of this year, the "Hi-T rainbow wall", which was displayed by more than 400 colorful T-shirts, attracted great attention in Lujiazui, Shanghai.

The diversification of marketing means the expansion of brand influence and the growth of sales.

Sales in the first quarter of this year, Hai Lan's business income increased by more than 70% over the same period.