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Many Reasons For This Year'S Clothing "Price Reduction Is Too Difficult".

2010/7/26 8:49:00 30

Every year in July, the stores began to offer big discounts, and boutique boutiques also launched special activities. This is the right time for summer clothing to start Taobao.

However, the author found that many clothing stores still did not sell promotional posters this year. There was also a lot of "discount" in the discount of specialty stores, and the price of the new summer wear was still strong.

The industry said that because of raw materials, labor prices and weather and many other reasons, the clothing market this year, "price reduction is too difficult."

"Is there no discount now?

It's already at the end of July! "

In a brand new women's clothing store on new Ha Road, I learned that the new product had not been discounted.

The shop assistant told me that the company has not yet arranged a discount for the new summer wear brand this summer. Only some of the last year's styles are on sale.

I also saw many clothing stores in Jinxin Road, and many of the new styles of clothing were only about 20 percent off.

A clothing operator told me that the clothing discount this year is certainly less than that of last year.

There are several main reasons.

The biggest reason is the rising price of clothing raw materials.

It is understood that since last year, cotton prices have been rising. Since the beginning of last year, the cumulative increase of cotton has approached 60%.

The rise in cotton prices has led to a rise in the prices of the most important raw materials, such as cotton and cotton, and all the textile enterprises are affected. Secondly, the difficulty in raising labour prices and the rising prices of other kinds of clothing cause the cost of clothing to rise substantially.

"If we follow the sales price and discount last year, we will lose money."

Insiders predict that along with this trend of price increase, autumn and winter clothing this year is likely to rise again.

In addition, this year's abnormal weather also led to the clothing market has not seen a discount peak.

Ms. Huang, who is engaged in clothing sales, told the author that the summer season has been in the peak season since April, but the temperature in four and May has not been warmer. In fact, it is not until June that the summer wear is formally started. The peak season for summer wear has been postponed for more than a month, so the discount peak will also be postponed.