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&Nbsp; Nike'S "Cultural Pirates"

2010/9/20 17:16:00 61

Nike Culture Pirate Nike

In the Jordan building, colorful studio, thirty-two year old designer.

Bill Worthington

While keeping his balance on the high stool and holding his latest invention in front of him, he looked at it in his hands. "It took me almost seven months to do it," he said in a flat, even without a touch of emotion.

"This model contains many people shouting and making concerted efforts, and many times they almost want to give up.

It took a great deal of my mind to build up a consensus inside, to overcome all doubts and no longer care whether customers really feel and understand the technology contained in this shoe and understand its human nature.


"This shoe," Bill said in a breeze morning, looking at the shoes in front of himself, saying to himself: "it's like an animal, like a living, breathing thing, not a simulated commodity.

Before this thing appeared, I was working on a shoe inspired by dinosaurs.

Dinosaurs are cool stuff.

I once thought about designing a shoe called Odati, and later I invented it. "Bill still talked to this shoe," the flying cannibal ".


Worthington used to be an industrial design student who travels around Losangeles, and now he has the title of envy to all designers. He slowly turns to something that costs him a lot of energy and is strange but beautiful.

At the time of rotation, the flying cannibal really seems to lean towards the wind, as its creator describes it as a truly living thing, and is excited and shy about its birth.


In the little bedroom of otington, there are images and picture cards that inspire him to invent new shoes.

Some of them are movie stills. The most notable is the series of stills of the heteromorphic film series, and several of them are the lenses that describe the monster's ability to suck different faces.

There is a picture card, which is a cartoon character created by Hinton to help him get through the internal joints of Nike. Hinton is using it to persuade Nike's inter departmental "Nike circle" to let them accept the future market positioning of this shoe and this shoe.


Otington and most of it

Designer

Similarly, his creative group partners are sometimes called "Nike's".

Cultural Pirates

"

Designers usually use inspiration to see non sports programs more often than others, and are more exposed to non sports magazines than others.

Most of them spend weeks in the road, playground, professional team practice field, and spend their time in the local shopping center.

When Thompson needed inspiration, he even went to the museum to see people coming and going.

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