Missthea Women'S Clothing: Fashion Created From South Korea

At present, the fashion trend triggered by Korean fashion really makes the clothing market colorful and dazzling, and its design concept and ingenious marketing approach closer to mass consumption are more classic! At present, the average annual growth rate of Korean clothing in China is more than 21%, and the total sales volume is more than 100 billion yuan. There will be more breakthroughs in the next two years, and the sales profit is expected to reach nearly 400 billion yuan! At the same time, the market competition pattern of China's women's wear industry is rapidly changing from the past price cut competition to the competition of style, fashion, sales environment and other comprehensive factors, even the shuffle and brand competition has just begun. In the face of the new market environment, women's wear enterprises can survive and develop only if they find deficiencies and defects in the value orientation, code of conduct, professional quality, and job competence. While most women's wear is wandering in the discount and volume, some brands can stand out and become the best among them.

Missthea - Market positioning and brand service first

Missthea is a market-oriented brand with precise positioning. Its consumers are 18-30 years old trendy urban women who are independent, free, popular and sensitive to fashion and quality in life. Therefore, its style is beautiful, and Japanese and Korean fashion elements ensure the diversification of products and the refinement of a single variety. At the same time, the designer has adopted a variety of colors with strong sense of rhythm, combined with the latest fashion trends, and designed many comfortable clothes that represent the world's fashion.

At the same time, Missthea can quickly launch new models to catch consumers. Every week, we can see unexpected new models coming into the market. No matter in style, style or color, it will always bring consumers a lot of gains. It not only conforms to the habit of shopping for beautiful women, but also satisfies the desire of shopping. For young people who are now pursuing individuality, the style of MISTHEA is novel, and they will not worry about the danger of "hitting the shirt". The design concept and brand positioning of MISTHEA meet the needs of consumers. They really change with the changes of fashion, achieve rapid style update, and can always change every week. The most important thing is the serialization of MISTHEA brand.

Missthea - "From Korea, more Korea" to create fashion

Missthea's success lies in her tight grasp of the beginning and end of the whole industry, "from South Korea, more South Korea", more "Japanese and Korean style Chinese style", focusing on brand, style design and marketing. These invisible intangible assets are gathered at one point of "fashion" to create and guide the latest consumer demand, and by virtue of the control of the latest demand trend, they quickly gather cross industry forces to launch another round of fashion shock wave.

With her design strength, Missthea has created more than 20 new fashionable women's clothes every week; The fast circular integration power of the whole industry calculated in ten days; The distribution efficiency calculated in hours can reach as far as Mohe, a small town in the northern border, and the latest products on the shelves can be synchronized globally within 48 hours; In a short period of time, the franchise mode was adopted as the main channel to break through, and hundreds of franchisees were set up in key provinces and cities across the country; Moreover, "Misthea" products are exported to Europe, America, Japan, South Korea, Malaysia, Singapore, Vietnam, Taiwan, Hong Kong and other countries and regions.