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The Ugly In Marketing Fables Is Also Beautiful.

2010/11/18 16:56:00 66

Marketing Fable Ugly Beauty

  

营销寓言之丑的也是美的

On one occasion, Buhine, the chairman of the American company, was unable to cope with the company's weakness.

When he was upset, he drove to the countryside for a walk, and saw several children playing with a dirty and ugly insect.


Bush realized that some ugly objects play a very important role in some children's psychology.

So he had an inspiration in his smart mind, which led him to deploy his company to develop an ugly toy and push it to the market quickly.

Sure enough, a shot started and triggered a marketing campaign in the United States.

Ugly toys

The upsurge.


Since then, the new varieties developed by islon are extremely ugly, such as "sick balls" and "rude husbands". The smelly and disgusting "smelly", "dog flavor" and "vomit" people also sell at a higher price than normal toys.

But what is expected is that these toys have been selling well since they came out.

The "ugly toy" series has brought huge profits to the company.


Revelation:


  

Marketer

How can we find the selling points of our products? In many cases, our salesmen are promoting products in a fixed way.

In fact, we need to know more about market demand.

In many cases, what is lacking in the market is those products that are unconventional.

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