CONVERSE, Fortune Bird And Other Shoe Brands Lead The "Tide" Direction Of The Shoe Market.

What is "tide"?

Neither Nike nor Adidas has the right to speak, because they are all traditional, and they can only interpret the tradition and restore the old.

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CONVERSE is the only thing that makes shoes "damp".

Nowadays, anywalk, a new brand of fortune bird group, is also "up".

Since the launch of the brand in June of this year, anywalk has made efforts to achieve full scale expansion through flagship stores, terminal shopping centers and online trading platforms, and gradually established the image of high-end brands in the minds of young people.

In fact, before CABBEEN, the word "Chao" has not yet entered the consumer's vision.

Today, CABBEEN has become one of the benchmark businesses of the "Chao" brand in China. In June this year, the "tide" brand anywalk, which was built by the fortune bird group, launched a sweeping trend across the country in just a few months.

It is reported that the flagship store of anywalk will be opened in Shanghai Xintiandi Fashion Plaza, China's fashion landmark.

Not only that, Chengdu Ito Chun Xi store, Zhejiang Yintai department store, Shenzhen the Mixc store, Beijing Zhongyou department store, Chongqing North City Tian Jie store and other famous shopping malls also have the brand of anywalk brand, and the brand is competing with world-class brands such as Zara, H&M, ckjeans, Levis and so on. "Next year we need to accelerate the pace of development of terminal sales outlets."

Fortune bird group responsible person said, after several months of market adjustment period, the high-end anywalk began to work all the way, in addition to terminal outlets, anywalk is still in the limelight recently, Ma Yun is ready to operate its listed Taobao mall to open the official flagship store, to carry out brand products directly.

At anywlk Taobao store flagship store, the reporter found that the highest price tag of the brand product was 820 yuan and the cheapest was 260 yuan, basically covering three series of consumer groups with low, medium and high end, which is consistent with the positioning of anywalk.

It is understood that after CONVERSE's "tide" went all over the world and entered China, some domestic brands began to imitate. Their specific mode of operation was basically a "Shanzhai" CONVERSE product, without their own core competitiveness, mainly through the "low price" approach to enter the market, but the survival rate is low. "Now all products are creative, shoes and clothing products are no exception."

Xiao Fu, a senior planner in the field of pboundary sports products and footwear products, said.

In order to maintain a strong creative state, anywalk and Hongkong, Taiwan and Mainland China's more than a dozen "post-80s" young artists and designers crossed the border, and extended their tentacles to the fashion capital and creative capital London.

Liu Weihua, the free designer who excels in cross media creation, has unlimited creativity and constantly infuses anywalk with all the elements that are most popular nowadays. SuperNatureDesign, the international diversified and interactive Creative Design Institute established in Shanghai, has enlarged anywalk's creativity infinitely. "Now it has entered the era of" design is king ", and good design is the key to the success of the brand.

Xiao Fu said that the reason why Armani and D&G are popular is not only cultural accumulation but also design.