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Masa Marceau Menswear: Brand'S Guiding Ability To Consumer Consumption

2011/1/5 15:42:00 69

According to the information of relevant departments, by the end of 2010, there were more than 250 thousand B2C users in China, and the number of online shopping will increase by 100%.

This not only marks the unprecedented development of e-commerce in China, but also shows that its focus is shifting from C2C to B2C.

Among the huge B2C teams, the market of clothing websites is the largest.

According to statistics, this year, a total of 39 household electrical appliance enterprises listed in the United States, raising the amount of up to 3 billion 835 million dollars, of which more than 50 million U.S. dollars in financing, including a well-known business man MasaMaso (Martha Maso), including a number of clothing B2C enterprises.

The 2009-2010 annual research report on China's apparel B2C online shopping market shows that the reason why the B2C websites are most popular with investors is that they are busy selling marketing networks compared with other types of websites.

Because its quality directly determines how long the brand can survive in the market, and the truly able brand is the product of competition, and it is the result of many brands' survival of the fittest.

Just like the dark horse MasaMaso (Martha Maso) in the clothing business of the electricity supplier, because it has always adhered to the enterprise concept of quality first and customer based, we can break the ice in the global economic downturn and go against the market and become the most high-end business men's clothing brand that is most welcomed by urban white-collar workers.

MasaMaso, founded in September 2008.

Masa Ma-so

It is different from PPG, van Kee pin and other companies. At the beginning of its establishment, it defined the brand tonal middle and high-end line, so that it could distinguish clearly from other brands in positioning.

To this end, whether it is clothing design and development, material selection, processing, or online shopping platform upgrades, after-sales service follow-up, MasaMaso (Martha Maso) are striving for perfection, and strive to achieve: compared with high-end men's clothing in shopping malls, MasaMaso (Masa Marceau) price is more close to the people; compared with the concept of the network men's clothing and propaganda, MasaMaso (Martha Maso) quality is more excellent.

In order to make up for the lack of online shopping experience, MasaMaso (Martha Maso) has opened the first online store of the menswear brand in Beijing World Trade Center, aiming at providing a more comprehensive experience for consumers who love MasaMaso (Martha Maso) brand.

Because MasaMaso (Martha Maso) knows that shopping experience will greatly affect customers' understanding of products and services, and develop offline experience to supplement the lack of online shopping, so that consumers can have a more comprehensive understanding of brand.

In MasaMaso (Martha Maso), it not only embodies the convenience and vitality of e-commerce shopping, but also keeps the details of traditional clothing enterprises doing things steadfastly.

Between tradition and innovation, MasaMaso (Martha Maso) is eclectic and pragmatic, and has gained widespread attention from consumers and all walks of life in this new mode and excellent quality. Many well-known brands such as electronics, automobile and other industries have also been optimistic about the development prospects of MasaMaso (Masa Marceau) high-end e-commerce mode.

In this regard, MasaMaso (Martha Maso) marketing department official pointed out that they have

cross-border cooperation

As a brand marketing development plan, but they also said they would choose to cooperate with MasaMaso (Martha Maso) more consistent brand.

Just like recently, the famous chain of red wine sales TopCellar has thrown olive branches to MasaMaso (Martha Maso). In view of the similarities and differences in creating fine life and pursuing quality style, the cooperation between both sides has entered the process.

We have reason to believe that with the consumer's brand of e-commerce,

Trust degree

With the gradual expansion of the pursuit degree, the brand's ability to guide consumers' consumption behavior will be one of the strengths of B2C enterprises to continue to take off in the future. The added value brought by the brand will bring more long-term benefits to B2C and become the core of its success in the market competition.

We also believe that every big B2C enterprise will bring more surprises to the public in the coming year by virtue of its continuous improvement and continuous pursuit of quality.