Masa Marceau Meishan: The Domestic Middle Class Will Reach 290 Million.

Domestic high-end men's wear B2C

Meishan said that the development of China's online shopping market in recent years is showing a marked "better consumption" feature: online shopping consumers will try their best to find low priced, high quality and reliable products, but they still want to spend more money on products with fashion sense, design sense and personalization.

The leading consumer is the fast growing middle class in the Chinese market.

McKinsey, a consultancy, predicted that by 2011, the number of middle class in China would reach about 290 million, accounting for 44% of the urban population.

This class growth is expected to reach its peak in 2015, with total purchasing power reaching 4 trillion and 800 billion yuan.

The middle class, especially the "middle class netizens", is growing rapidly, and consumption is becoming the mainstream economy of the consumer market.

In China's electricity market, the most direct manifestation of better consumption is the huge difference in the unit price of online shopping enterprises.

Meishan said that according to AI's consultation in mid April, China's B2C online retailer Top30 list was released in mid 2010. In the 5 comprehensive department stores, the average passenger price was almost 4 times from 91 yuan to 350 yuan. In 10 clothing and apparel online shopping enterprises, the price of passengers from 150 yuan to 350 yuan was more than 2 times.

Online shopping enterprises with high price per passenger list have become the promoters of China's better consumption.

Meishan believes that the current domestic online shopping enterprises have different grasp of market positioning, consumer class and consumption trend, and the emergence of better consumption promotes the development of online shopping in China from the previous single plane and single price competition to three-dimensional development and increasingly diversified levels.

This provides greater potential space and broader imagination for the future development of China's online shopping market.

"In order to adapt to the Internet users' demand for better consumption, Masa Marceau's practice is to identify core customers and provide high value-added services for them while providing cost-effective products and satisfying customers' fashion personality needs."

Marceau signed Martha recently.

"The result of optimal consumption is the brand's strength, which will ultimately promote the more accurate development of the online shopping enterprises in the consumer group, market positioning and marketing, thus avoiding the simple and low-level price war competition."

Meishan said.