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Knitting Industry: Fully Displaying Technology, Products And Brand Image

2011/7/19 11:10:00 45

Technical Brand Image Of Knitting Industry

"

knitting

During the '11th Five-Year' period, the product category increased and the product quality was generally improved. Now we need a window to show the image, and the knitting industry has arrived.

brand

And design upgrading as the core stage.

Qu Jing, Secretary General of China Knitting Industry Association, said recently.


Qu Jing added: "for

clothing

The upgrading of industry, brand and design has been an old topic for many years, but for the knitting industry, it is indeed our top priority.


Fashion publishing and Design Competition


"We have applied to the competent authorities for registration of the" China knitted underwear fashion culture week "activity. Next year, this activity should be available.

Qu Jing officially disclosed to the media the important move of the China knitted Industrial Association.


Qu Jing believes that the knitting industry has developed to a stage that needs to raise the level of design popularity. The concept of "China knitted underwear fashion culture week" is put forward to make China International Knitting Expo an important position to promote the fashion and popularity of the knitting industry.


It can be seen that the knitting exhibition has not only limited its role to the construction of the platform, but has created a more favorable space for the knitting industry.


All along, China International Knitting Fair has done a lot of work in promoting the trend of fashion, and has achieved gratifying results no matter whether the trend of the underwear is released or the live show is on the scene.

In the future, the organizers of the knitting exhibition may invest more in this aspect.


"We must use dynamic publishing to set high standards for the industry design."

Qu Jing stressed, "under this goal, a lot of work has been made adjustment. This year, we are not only exhibiting the brand to carry out the product display, but to select excellent brands in every category for publishing."


It is reported that in this year's fashion trend of the knitting exhibition, socks will invite Italy Ronald and Hongkong Zhongda company to make fashion releases. Underwear trend will be released by the company representing the industry, and the designer brand Chinese family will also launch a performance show featuring knitted dress.


Qu Jing disclosed that in order to promote the development of knitting fashion design in China, the knitted fabric design competition will also start at the end of 2011.


Qu Jing said: "Armani's products began to use knitted fabrics since 2008. This shows that knitted fabrics have begun to enter the vision of international designers. However, based on the current fabric testing standards, many excellent designers and enterprises have not yet fully understood the knitted fabrics in China, so the application space of knitted fabrics is still very large.

At the same time, the style of knitted fabrics has not been fully reflected. At present, only seamless underwear has attracted more attention, so the holding of knitted fabric design competition is of great significance.


At this year's knitting exhibition, the knitting teaching and research section of Beijing Institute Of Fashion Technology will lead students to participate in the exhibition of knitting works. "Through the close combination of colleges and industries, students will have a better understanding of knitting fashion. On the other hand, they will also enable enterprises to discover more design talents and pave the way for the knitted fabric design competition to be held."

Qu Jing said.


Qu Jing repeatedly stressed that knitted show should not only display good technology, products and brand image, but also guide garment design, fabric and yarn development through the concept of high-end popularity, and interpret the design concept and function of garments in a correct way to interpret consumers' fashion, so as to demonstrate the fashion concept of knitting.


The trend of knitted outer garment is obvious.


Wang Xuhua, director of the five exhibition of the textile industry branch of China Council for the promotion of trade, introduced the current exhibition of the knitting exhibition this year. "Similar to previous years, so far, the Fifth China International Knitting fair in 2011 has been in the late stage of investment promotion, and most of the booths have been identified.

The number of industrial clusters participating in the exhibition is not less than 8. In terms of large underwear, the first-line brands, such as three guns, red beans and AB, will continue to participate in this year's exhibition. Three shots have expanded the booth area, and red bean has also put forward the concept of home clothes, promoting the expression of lifestyle.


Wang Xuhua said that the trend of knitted outer garment became more and more obvious. Sweaters, outdoor clothes and casual wear emerge in an endless stream. These products will also become the focus of this knitting exhibition.

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