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Chao Brand STAYREAL Occupies Tokyo Harajuku &Nbsp; Limited Edition TEE Sells Mad.

2011/7/20 12:00:00 76

Chao Brand STAYREAL Tokyo Harajuku Limited Edition TEE

Founded in May by Axin and the brand STAYREAL of Taiwan, Hongkong and Shanghai, it established 18 Direct stores in 4 years.

This summer, it became the first Chinese brand to advance the Asian street tide Town, "Tokyo Li juku". In July 16th, it started a grand opening!

On the opening day, 100 original Harajuku opening kicks were issued. With its unique design, hundreds of Japanese people were queuing up to rush to buy. Many famous Japanese brand ATMOS directors, MADFOOT directors, famous photographers Miwara Yasuzheng and Zozotown creative director JunWatanabe also came to congratulate.

STAYREAL chief designer and designer Liang Liang Liang also went to Japan personally to express his gratitude for the support of Japanese consumers. He also used the "Tokyo store" to open up and express the incredible development confidence in Japan's recovery after the earthquake.

Axin said that although others are now writing songs in closed customs, the opening day also can not help but continue to understand the situation online from the scene.

He smiled and said he vowed to bring Chinese creations to the world with songs and creativity. Recently, because of his writing songs, STAYREAL partners strongly prohibited him from participating in any activities of the brand. But when he opened his shop in New York next time, even during the publicity period, no one could catch up with him.

This year's action is frequent.

STAYREAL

By landing in Tokyo, expanding the sales scale of over 10 countries, opening up big mouths as spokesmen and so on, it is enough to smell that we will soon become an international brand.

With the famous Japanese brand BEAMS, DesignT, STUSSY and HEADPORTER near the STAYREAL Tokyo store, the grand opening of No. 16 has also launched the brand celebrity spokesperson "rock and roll boy", creating limited commodity Harajuku opening limit Tee, the global STAYREAL direct market synchronization entertainment sales.

In addition, No. 17 has launched Tokyo's first limited Tee for the Harajuku aircraft (TokyoHarajuku) for the first time overseas.

Repeated cooperation with Japan has been echoed by all sectors of society, and is confident that we will continue to move forward towards our dream - "landing in Tokyo".

From the May STAYREAL and Axin's brand, they became the first Chinese to move forward to Harajuku.

brand

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Through tens of thousands of letters, the two Liang and brand teams spent 35000 hours after experiencing the 311 Tokyo earthquake, and finally embarked on their dreams.

STAYREAL has been founded for more than 4 years, and has expanded to overseas areas starting from Taiwan. Japan's Harajuku has become a brand's dream.

With the trend of Asia, the creative spark sparked by each other is also the theme of many brands. Whether it is HelloKitty35th, Doraemon40th's joint venture, Tokyo fashion week Asian fashion brand show in 2011 and the recent ZOZOTOWN creative director JUNWATANABE's art exhibition are widely praised by all walks of life. It also deepens the confidence of the brand to enter Japan.

But when it comes to the two main men's original intention of entering Japan, they want to have a family who can go to rest when they are tired.

"It sounds like a joke, but now, because of the brand's heart, let's dream is no longer just a dream!

Black, white and coffee are the three major colors.

Mashup fusion

Two place culture, the first STAYREAL flagship store in Tokyo

STAYREAL Tokyo store is located in the main street of Asia - Harajuku.

Li Hara is the fashionable starting point of "God's Palace". STAYREAL is surrounded by famous brands such as BEAMS, DesignT, STUSSY, HEADPORTER and so on. The striking single family buildings in the corner inherit the brand's consistent style, with black, white and coffee three tones as the keynote space. "Black represents the original, white represents freshmen, and coffee represents the harmony between different cultures."

The first thing that comes into the shop is a T-shirt magazine with a whole wall. Each classic product tells its own cover story.

With its brand creative symbol, STAYREAL broke into a new market and challenged the popular sensitivity of Japanese tastes.

STAYREAL sells not only fashion clothes, but also the dream export of cultural creativity.

In July 16, 2011, a new star on a hot summer night, another dream is about to spread its wings - STAYREALTOKAY1stSTORE begins to shine.

Welcome to another home in Japan to stop and punch the STAYREAL's exclusive custom.

The creative wave brand STAYREAL was founded in May 2007. It was founded by Axin, a famous illustrator in May, and his senior high school student. The brand name came from MAKESOUNDSTEREO and MAKELIFESTAYREAL. He meant to do anything and don't forget the original intention of the beginning.

STAYREAL thinks every kicking shirt is a stage. A good T-shirt can change the world like a good song.

Since its establishment, STAYREAL has created the exclusive Asian pop concept by using kicking as the stage of creation and integrating punk rock and wind in the streets as the main design style. With the techniques of childishness, innocence, rock and roll, anti war and imitation, we continue to introduce the creative and full quality T-shirts.

A number of creations have created the trend of domestic designer brand sales, and brand awareness is spreading gradually both at home and abroad.

In July 2011, the official Landing was in Tokyo, Japan.