Power Style Ice Down Jacket Brings Popularity Of Fans.

Yang Mi, known as the "Queen of pop" youth idol, has recently become the focus of attention again, not because of her film and television works, but rather the "cross guest" costume designer.

She personally designed ice cream fashion down jacket, was named "power", at the beginning of the listing, that is the trend of fans.

In October 16th, ice cream brand press conference was held in Beijing.

The participation of star spokesmen in the design of clothing styles and the integration of star's aesthetic concept and fashion taste into clothing are seldom seen in the industry.

The icy down jacket has fully embodied the brand's positioning of "youth, fashion, vitality and trend", and has also made new ideas for the interaction among brands, stars and consumers.

The "power" down jacket used the network to start with the store simultaneously, which immediately aroused popularity, and at the same time led to the brisk sales of the whole line ahead of schedule.

Bing Jie aims at the characteristics of 18~35 years old young people who are fast-paced, love free and love to play cool. 2011/2012's new down jacket has launched three series.

The "dynamic campus" series is bold in color.

In many down jacket brands, the icy youth fashion is very clear. It integrates fashion, fashion elements and light and delicate design of the product, and is very popular among young consumer groups. Many styles are sold out every winter.

In 2010, "dream Weiyang" series was appraised as "the best award for Chinese down garment design" by the China feather and down industry association.

Many years of insistence on ice cream has opened the way for fashion down garments, and has won various honors in the industry: it ranks the ten largest brand in China's down garments. In 2009-2010, it has been awarded the "most popular brand" award and the "best seller brand" two awards in two consecutive years.

In the national down jacket brand sales in fifth place, in the youth fashion positioning feather clothing brand ranked first.

Shanghai

The icy down jacket has not only become more and more fashionable in its design style, but also has a new form of dissemination and promotion: the deep application and interactive activities of the Internet micro-blog have been launched frequently, and the "ice cream future fashion star" audition has been launched throughout the universities across the country. The "ice cream trend three person group", composed of the popular singer Mao Fangyuan, Zhang Dianfei and Zheng Fan, who loves the young people, will tour the more than 20 cities of the country, integrate the song club and the brand promotion, and interact with young consumers more closely.