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Feel The Korean Costume Giant

2011/10/28 10:06:00 47

To explore the popularity of Korean pop, apart from the beautiful stars, beautiful songs, loud songs and wonderful films and TV shows, Korean clothing is also indispensable.

Recently, our consulate general was invited to visit the world garment group of Korea clothing company.

As soon as we arrived at the world group, we were warmly welcomed. President Pu Shunhao warmly led us in.

Apparel products

The clothes hung all over the house make people feel as if they are in the maze. The beautiful costumes are like the treasures that attract everyone's attention.

Behind the chairman of the park, looking at and touching all kinds of clothes, listening to his dancing and dancing, talking about the production and sale of clothing design, materials and consumer groups, I couldn't help but have a strong interest in the "birth" of clothes.

Fortunately, park president led us into the production workshop, where I finally witnessed the whole thing.

clothes

The birth process.

Line, and then "spit out" all kinds of cloth, all of them give me an exclamation of surprise, and remind me of Mr. Lu Xun's cattle, "eat grass and produce milk"! "Well steel used on the knife edge", we need to know that these machines are invested by the world group group, and each unit is worth 450 million won (about 2 million 500 thousand RMB). Next, we need to change from cloth to clothing. The workers in the production line of the garment sewing room cooperate closely to tailor the tailored cloth to the garment according to the program. The other group of workers carefully fold the clothes and fold them into the logistics center after careful inspection. Watching the roaring machine "swallow" the coloured coloured colors.

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When it comes to logistics centers, it has to be said that this is an important part of the intelligent management of the world group. In a huge warehouse of 17 meters, divided into 35 layers and 16000 boxes, a box of clothes is placed on various shelves.

Looking at our doubtful eyes, Chairman Mao smiled and said, depending on the intelligent management system, where clothes can be placed in the warehouse can be immediately known, and the stores across the country can also query stock and location through the system.

After hearing this, I was relieved at the same time: otherwise, how can 800 billion yuan (about 4 billion 500 million RMB) worth of clothing be delivered every year? So the famous brand clothing such as INDIAN, ANTHEM, OLIVIA LAUREN has finally completed the qualitative change from line to clothing, and it has been sent to each body through the material flow center.

Store

Looking forward to being put on the body by a certain consumer's "discerning eyes" and receiving the envious look.

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The best witness to the world's "costume giant" is the "clothing Museum", which shows the clothing designed and manufactured by the world group from the 80s of the last century. According to people's age, the oldest clothing is the mainstay of society at the age of more than 30.

Picking up a sample of clothes, chairman Pu proudly said to us that every garment is condensing the efforts of the world. These clothes are not inferior even now. But the people of the world must constantly challenge themselves and create better clothes with updated fabrics and updated technology.

Then he talked about textile technology, fabrics and fashion trends next year, and I could not help admiring him for "one line, one love, one line, one line and one line."

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After the visit, there were always several scenes in my mind.

The floor of the whole logistics center is clean and shiny. When asked about Chairman Mao, he said: "the world attaches importance to the quality of clothing, and also attaches great importance to the production environment. I require all parts of the factory to be kept clean and orderly at any time, otherwise it will be held responsible for the personnel."

In the process of production, you can see that there are workers who are checking and checking. Defective clothes are even posted on the billboards in the corridor to warn all the workers. This reflects the conscientious and strict attitude of the people of the world. According to the world's theory, it is "putting your soul in the product."

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When it comes to park president's entrepreneurial experience, he seems to recall decades of struggle, and his words are full of emotion.

He started from scratch. When he started his business in 1974, the work area in the Juli Lane market in Busan lotus dike area was only 132 square meters, and all the equipment was only 4 looms and 9 sewing machines. The development in the past 40 years made the original small factory leap into an annual turnover of 950 billion won (about 5 billion 300 million RMB) and the large enterprises wearing the clothes of 2 million 500 thousand Koreans.

He and Shi Ding group can have such a huge development, which relies on the spirit of "putting their soul into products."

Park chairman said that at present, there are many investment projects in China, and the next step will be to push the sales of its clothing brands to the Chinese market. The group is now developing in various fields such as discount stores, home shopping, construction, musical instruments and so on. The group plans to increase its total turnover to 2 trillion won (about 11 billion 200 million RMB) in 2015.

Listening to the development assumption of Park president, I imagined how big and big the costume giant would be.