The Problem Of Industrial Upgrading Of Brand Pformation Is Essentially The Adjustment Of Industrial Structure.

For the domestic market

Two institutional adjustment issues.

Then we can see that with the development of the Chinese market in these years and the impact of the financial crisis on the international market, the structure of our Chinese textile and clothing market has undergone a continuous change, and the market of our exports has gradually become smaller in the whole textile structure, and now according to the latest figures.

Construction

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The whole textile chain is divided into three fields: clothing, home textiles and textiles.

At present, clothing accounts for 50% of our total fiber consumption, 30% of household textiles and 20% of textiles.

Our total fiber processing will continue to grow. Last year, we made 41 million 300 thousand tons of China and 80 million tons of the world's total, accounting for 12% of the world's total.

Spin

With the reform and opening up and the entry into WTO, we have three important stages. The 1 industry is matched and the industry is matched.

2. vitality, we are now dominated by the private sector, with less than 4% state-owned components.

3. better market returns

reform

The Federation of Chinese textile industry has summed up the following four major strategies: Science and technology, brand, sustainable development and talents.

enterprise

A big attempt made from China to Chinese brands, besides the cooperation of seven wolves, Hongkong YGM bought an old British business in the Asian region, and Wenzhou's enterprises acquired Pierre Cardin's business in China.

Therefore, it is foreseeable that in the process of internationalization and localization, the future will revolve around technology.

try to be different from others

China's department stores are also working hard because China's department stores have been criticized by Chinese industries in recent years because China's department stores do not adopt proper business models.

The department store is also aware of this problem. Our department stores are learning from foreign department stores.

The combination of independent brands and designers in foreign department stores has become a successful mode.

Why is this mode not at home? Products and assets are tangible assets, but everyone is concerned about the safety and stability of external resources. So this combination does not form a close relationship.

Looking at the success of other industries, such as apple, his success does not lie in how much design power he has to develop his software. He maximally opens up his brand and maximally integrates social resources.

This gives us an experience, that is, how to integrate the society.

brand

We need to emphasize the importance of innovation, because our Chinese market has provided us with opportunities. China's market also welcomes Chinese brands to do something in this respect. China's market gap will enable foreign brands to enter quickly, but this gap will often lead to a blind pursuit, that is to say, a simple replication of foreign business models.

The mature market must be the lock up of consumer demand and the organic combination of consumption mode.

The growth and diversification of the Chinese market doomed us to have a large number of market opportunities and opportunities for innovation. This opportunity is also established for foreign brands.