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Zheng Chuxian Brand Clothing Channel Management Three Characteristics

2011/12/24 10:34:00 35

Characteristics Of Zheng Chuxian'S Brand Clothing

Not long ago, Humen International Costume fair Zheng Chuxian

brand

The costumes are held in the fashion show. The four main themes of the costumes are different styles, characteristics and attractive eyes.

According to our understanding, Zheng Chuxian brand clothing in the strategic direction, product quality and marketing services three aspects of good management procedures quickly promoted its development and growth.

The goal of Zheng Chuxian's brand is to create a women's clothing brand international clothing enterprise with Chinese and Western culture and fashion classic personality.

On the way of operation, Zheng Chuxian's brand apparel business strategy is to focus on R & D, create century classics, core culture, compose brand connotation, innovate, do fine, do specialization, strengthen and expand to build first-class enterprises.

In the product quality management, Zheng Chuxian brand follows two principles.

First of all, Zheng Chuxian's brand belief clothing is life, art, the design of Zheng Chuxian's brand products, the deep grasp of fashion connotation and the leisurely performance, combining the fashionable European lady's feelings with the romantic and free fashion style, reflecting the contemporary women's self-confidence, intelligence, chic and

grace

The true colors.

Secondly, Zheng Chuxian's brand product embodies the principle of quality and quality, and every product is carved like a piece of art, creating every Zheng Chuxian dress with sincerity.

It ensures that every product has classic design, selected fabrics, fashion quality and value for money.

In the sales terminal mode, Zheng Chuxian brand clothing adopts

be run directly by a manufacturer

Stores, single store franchises, joint stores, department stores, special shops, and some stores.

Range

It covers the one or two and third tier markets in the whole country and extends to the county's sales channels.

Relying on the leading foreign fashion design ability, with strict, scientific and standardized market operation to create new concept products, in the deep scale and potential, but the lack of real medium brand of Chinese market, Zheng Chuxian brand is actively to create the leading advantage, and strive to become the first brand of fashion leisure.

Zheng Chuxian's brand dynamic tracking service promise: wherever you go, Zheng Chuxian will provide you with satisfactory services; Zheng Chu Xian brand insists on the first time, with the first speed, safe, fast and timely distribution of logistics concepts:

The target market of Zheng Chuxian's brand clothing is the economically developed area with more than 300 thousand of the resident population. The target city store location is mainly the boutique shopping malls (streets) with high consumption groups and modern comprehensive shopping places.

product

The price unit is: spring and summer product price positioning: 168-598 yuan; autumn and winter product price positioning: 188-1398 yuan.

Successful mode = leading trend personalized product + excellent quality, reasonable price + attractive brand image.