Quanzhou Shoe Enterprises Expand Overseas Market With Innovation As The Pioneer

In my recent five years as president of Fuyao Group, I can say that I really feel the Chinese nation.

The general assembly of the Fujian provincial Party committee of the CPC and the Provincial Federation of industry and Commerce jointly held the Fujian provincial non public sector economy to carry out the report on the celebration of thanksgiving culture and advanced typical deeds, which was held in Fuzhou on the same day.

At the report, 10 senior models such as Cao Hui, President of Fuyao Group, and Xu Lianjie, chief executive officer of Fujian Heng An Group, introduced their deeds from different aspects, which focused on the healthy development of Fujian's non-public ownership economy and the remarkable achievements of healthy growth of non-public sectors of the economy.

PEAK: advanced technology opens

"Many people tell me that it is difficult to make international brands.

Indeed, we have to admit that we have a low starting point and no resources.

But in the tide of reform and opening up, watching our country grow stronger every day, I am still full of confidence.

Talking about

The predecessor of PEAK sports is Feng Deng shoe making Co., Ltd., founded in 1989.

Xu Jingnan started with one or two pairs of shoes and expanded the market by running in cities like Beijing and Shanghai.

In 1991, Xu Jingnan began to plan to become an international brand and formally founded PEAK.

Xu Jingnan said that the brand name of PEAK originates from the Olympic Games, symbolizes the spirit of self challenge that keeps climbing the peak, which is consistent with the spirit of sports, and the key is to directly enter the global market.

In 2005, PEAK launched the international strategy in an all-round way. That year, it sponsored the European all star competition held in Cyprus. This is the beginning of PEAK's going out.

In December of the same year, PEAK also sponsored the Houston rockets home and became the first Chinese sports brand to enter the NBA.

After nearly 6 years of accumulation and development, 15 NBA stars have been signed with PEAK.

In June this year, PEAK officially upgraded from FIBA "Asian partner" to "global strategic partner". It is also a strategic partner of the basketball team of more than ten national teams in the world.

"Now many people will ask, which is better and worse than the products of international brands and PEAK products? Actually, PEAK shoes are just as good as those of international brands."

Xu Jingnan said that PEAK's own new technology and new standards for basketball shoes, such as three level earthquake mitigation technology, are all the most advanced sports shoes technology in the world.

In 2009, PEAK listed on the Hongkong stock exchange, which became an important step in internationalization.

At present, PEAK is accelerating the pace of internationalization of the market. Its products have been sold to more than 70 countries and regions in five continents, including Europe, America, Africa, Asia and Oceania.

In the first half of 2011, PEAK's overseas sales increased by 20.2% over the same period last year, accounting for 10.3% of PEAK's total sales revenue.

This year, PEAK has also established a subsidiary in the United States. This will be a landmark step for PEAK to enter the international market. By the end of this year, PEAK stores will be located in Losangeles and become the first Chinese sports brand to enter the US market.

As one of the earliest areas of reform and opening up in China, Fujian has the advantages of coastal, overseas Chinese, and adjacent to Hong Kong, Macao and Taiwan. The private economy started earlier, from scratch, from small to large, from weak to strong. Now it occupies the "half of the Fujian economy".

Zhang Xiefei, vice chairman of the CPPCC and the United Front Minister of the Fujian Provincial Committee of the Communist Party of China, Zhang Xiefei, said that the non public economic people in Fujian were responding to the call of the party and the state at all levels, insisting on making the rich and rich and thinking, and benefiting the people, returning the society and supporting the Haixi while developing the enterprises, and made important contributions to promoting the sustained and rapid development of Fujian economy, ensuring and improving the livelihood of the people, developing social public welfare undertakings and promoting social harmony.