Leading Personality Shoes To Lead The New Trend Of Consumption

The concept of footwear consumption in China is too backward. Most consumers are used to buying orthodox leather shoes, while foreign consumers have long been interested in exclusive stores that specialize in leisure footwear.

The target consumer group is between 22 and 50 years old, and has a white-collar stratum with cultural level above the university level. They both pay attention to consumption and have the ability to consume.

Shop decoration and location decoration is not luxury, personality is the key.

The location should be in the commercial area or the downtown area, where the high-grade office buildings are concentrated.

Shop names and service naming should be innovative, and should contain a unique business philosophy.

The service should not be too enthusiastic, but let the guests have a chance to browse easily, and then take the initiative to make some simple introductions.

In detail, it embodies the concept of human management. For example, you can prepare a guestbook, what suggestions the world entrepreneurship Laboratory (elab.icxo.com) or customers pick out a boot, but do not have the right number, so you can leave your views here and try to earn more money for small stores.

Profit analysis business area: more than 10 square meters; storefront rent: 30 thousand yuan / year; shop decoration: 20 thousand yuan; staff wages: 1500 yuan / month (1 people); stock fund: 80 thousand yuan; other expenses: 2000 yuan / month (mainly for purchase and water and electricity charges); average turnover: 1500 yuan / day.