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The Mainland Sporting Goods Industry Is At The Bottom Of The Valley. Lining Sends The Surplus Police Again.

2012/6/12 8:25:00 19

Sports Goods IndustryLiningLining Order

June 12th, according to reports, the mainland

Sporting goods industry

Lining is still at the bottom of the valley. He has issued a surplus police again. The annual order has recorded a decline in the number of high units, plus a substantial increase in brand marketing and promotion fees, impairment of intangible assets and interest on convertible bonds, which is expected to fall sharply in the first half of this year and the whole year.


  

Lining

The orders for the fourth quarter of this year will be completed and the orders will be recorded in a double-digit declines. The orders for footwear products will be recorded at a low double-digit decline. The average retail price and order volume will have a low unit number and a low double digit decline respectively.


In terms of clothing, the volume of orders was recorded over 20%, and the average retail price and order volume were recorded at low unit numbers and over 20% respectively.


The company said competition in the sporting goods industry was fierce, and sales of discount promotions increased.


Although the company has already carried out reform, it has not been successful in the reform because of the market environment. Therefore, it has reduced the number of dealers' orders, and has had a high number of units per year.


Lining said he signed a memorandum of understanding on sponsorship of the Chinese men's basketball professional league (CBA) on 11 July, which is the five season from 2012 /2013 to 2016 /2017.

Affected by the amount and duration of CBA sponsorship contracts, brand marketing and promotion fees will increase significantly in the fourth quarter to the third quarter of 2017.

profit

Fell sharply.


In addition, Lining's profit decreased by 65.2% to 386 million yuan last year, and its revenue decreased by 5.8% to 8 billion 929 million yuan.


Meng Ying Ying police shares fell 13%


Mongolia's energy, held by Zheng Yutong, a new world development founder, is expected to record a significant loss in the whole year. The stock price has been rushed into 13% yesterday. Investors are obviously selling products with discontent.


Yue Hai tannery said that due to the continuous downward sales of the upper leather sales in the mainland, the decline in group sales and the increase in the cost of raw materials and other units led to a marked decline in gross margin and a rise in wage costs, which made the company expect to turn into a profit in the first half of June.

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