Jinjiang Sports Brand Will Make A High Profile Appearance In The 22Nd Sports Expo

In three days, the 22nd China international sporting goods Expo will open. The reporter learned that Anta, Xide dragon, Delphi and other well-known sports goods brands in Jinjiang will make a high-profile appearance in this sports Expo.   It is understood that the current sports Expo is closely related to the concept of the Olympic Games, with a special Olympic theme hall. The most advanced and scientific and technological equipment for the 28 major events of the Olympic Games, such as tennis, basketball, handlebar, gymnastics, swimming, track and field, shooting, are gathered here; the Olympic partners, sponsors, franchised products and suppliers of licensed products are also included In addition, many popular sports marketing resources are also gathered here. It is understood that the "2008 World Sporting Goods Federation annual meeting and China International Sporting Goods Industry Forum" will be held at the same time, and the theme of the forum is "brand, innovation and sustainable development". At that time, the forum will invite relevant departments of the Chinese government (Ministry of Commerce, State Intellectual Property Office, trademark office, etc.) to make keynote speeches to discuss the opportunities and problems faced by the international sporting goods industry, and invite the International Olympic Committee, the World Sporting Goods Federation, the European Association, the American Association and other national sporting goods associations, This paper introduces the development trend of foreign sporting goods industry and the understanding and Prospect of China's sporting goods market.