How To Popularize PR Activities In Clothing Brand Exhibition

In order to expand the influence of exhibition, attract audiences and promote trade, we can also organize meetings, awards, fashion shows and other activities. The purpose of organizing exhibitions is to expand the influence of exhibition simply, or to be double or even multiple.

Generally speaking, the promotion of public relations activities of clothing exhibition mainly includes the following channels:

　　 Meeting

The conference is a general term, including reports, seminars, exchanges, seminars, lectures, etc. Holding conferences during the clothing exhibition is a common practice and has a trend of popularization. Conferences and exhibitions are mutually compatible activities, which can be dominated by conferences or exhibitions, depending on the requirements of the organizers. For example, during the thirteenth China International Clothing and Accessories Fair (CHIC2005), we held the theme of "brand culture strategy" and "Hongbo 2005" China garment forum made in China, strategic summit of garment enterprises marketing channel, 2005 modern textile and garment high tech development seminar and international brand management exchange meeting. The immediate purpose of the conference is to enrich and supplement the contents of clothing exhibition. Because meetings are usually able to attract target audiences who are really interested, and many of them are experts, decision makers and influential people in the textile and garment industry, most of them have certain influence. Therefore, exhibitors can indirectly expand the influence of exhibition through these people. It is better to invite local textile and garment industry associations, chamber of Commerce, industry, research and government departments to participate in the conference so as to attract more influential people in the industry and enhance the influence and publicity of the conference.

　 Match

The competition is usually organized by the organizers of the exhibition. The judges are mostly composed of experts. The results of the competition are publicizing through the media. The competitions in the clothing exhibition include China's fashion design competition and the model competition. For example, 2005 (Beijing) international fashion dress exhibition held the second international model Olympiad competition in China finals, costume design competition and the new century image design competition. There is a process of competition. Organizers will notify all participants in advance. Interested contestants need to sign up in advance to provide works. The competition activities of the clothing exhibition can produce good publicity effect and even sensational effect on the exhibition itself.

　 Fashion Show

　　 clothing Performance is one of the most frequently used public relations activities and promotion methods in various clothing exhibitions. Fashion shows attract the most attention and improve the exhibition effect. There are usually two kinds of fashion shows: brand clothing conference and fashion show. Moreover, this form has become an essential public relations activity for the exhibition. For example, the first China International Clothing and Accessories Fair (CHIC1993) has only 3 costumes. The thirteenth China International Costume Fair (CHIC2005) has held 3 fashion shows. The appreciation of fashion show has a good effect on the image and influence of fashion exhibition.