2013 China'S High-End Forum On Knitted Apparel

< p > in the face of a series of bottleneck factors such as land, resources and employment, and more and more intense regional economic competition, how can the sweater industry of Pu Yuan achieve breakout? In May 18th, the "innovation, drive and upgrading" sponsored by the China knitwear industry association -- 2013 China knitted "a href=" //www.sjfzxm.com/ "target=" _blank "clothing < /a > high-end forum" was opened in Pu Yuan.

Yang Shibin, President of China knitwear industry association, Xu Bin, chairman of Beijing frontier Consultants Co., and Jing Shengyao, Taobao's senior brand cooperation manager of Alibaba, started from two hot topics of e-commerce and brand operation, which brought a feast of thought to speed up the upgrading of the sweater industry and sweater market in Pu yuan.

More than 200 enterprises, "a href=" //www.sjfzxm.com/ "target=" _blank "designer" /a "representatives and guests listened to the lecture.

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< p > "China's economy has undergone rapid development for more than 30 years, and is now in a bottleneck of pformation."

Yang Shibin pointed out that pformation and upgrading are the objective needs of the whole Chinese economy. The knitting industry is in a critical period of opportunity and challenge. Enterprises should rationally deal with the difficulties they face at present, foster strengths and circumvent weaknesses, make innovations in design, brand and channels, and strive to produce high value-added products and expand market channels.

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< p > in answer to the question of how to upgrade the enterprise, Yang Shibin reminded the vast number of production enterprises that "today's innovation does not necessarily bring the benefits of tomorrow. This is a long process. Operators should have the sense of innovation and pformation, but they should not be ambitious. Transformation is not achieved overnight, and development must be down-to-earth."

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< p > "why do you sell 50 yuan for the same dress, and he can sell 500 yuan?" as a consultant to Erdos and other clothing brands, Xu Bin used his own years of brand building and promotion experience to explain the significance and value of brand creation in simple terms. He pointed out that clothing consumption has come from the quality stage to the brand stage. If it still relies on OEM production, it will be difficult to survive in the increasingly fierce competition.

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< p > with the rapid development of e-commerce, selling clothes on the Internet has become the choice of many sweater operators in Pu Yuan.

On the same day, Jing Sheng Yao shared with you the growth experience of Taobao merchants through a large number of data comparisons and successful cases, and introduced in detail how to open official flagship stores, franchised stores and exclusive stores on Taobao Tmall.

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After the end of the forum, the invited a href= "//www.sjfzxm.com/news/index_c.asp" > wool knitting "/a" and industry related business operators were still reluctant to come to the forum. They came to the front desk to exchange business cards with the three speakers, and consulted the practical problems encountered by their enterprises in the pformation process.

Qiu Baoqiang, manager of the Sanli yarn management department of Pu Yuan, said that this forum has benefited him greatly. "I am planning to open a shop on Taobao. I have heard more about this speech."

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