Foreign Markets Become The Best Choice For Emerging Designers

< p > a new generation of Chinese designers compete in the western market, especially in Paris, the fashion capital of Europe. Their goal is not only to attract foreign customers, but also to arouse the attention of Chinese customers. The design of a city that leads fashion in Paris and Milan can really arouse the interest of Chinese customers.

Luxury buyers in China have attracted the attention of the global market in the past 5 years. They travel to all parts of the world and consume a lot of power. This makes landing abroad a new choice for new designers.

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< p > the purchasing power of Chinese consumers is staggering and growing, though affected by the economic situation, it is estimated that China's consumption power will occupy 1/5 of the global luxury market in 2015.

Chinese designers are far less famous than foreign brands in terms of sales and attractiveness, so landing in Paris, Milan, such an internationally renowned fashion city, is a very advantageous means for them to become famous.

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< p > born in Shandong, the Chinese designer Laurence Xu, now set up in Paris, is a typical example. He is preparing a fashion show on display in Paris in July 4th, and the design is highly targeted.

The inspiration of Xu's design comes from the beautiful artistic conception of ancient Chinese poetry. He used bold combination of colors to select the best Chinese silk to make clothes, and incorporated many Western elements into it.

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< p > another Chinese designer Shiatzy Chen will also show up in Paris, and there are retail outlets in Paris, Taiwan, Hongkong and Macao.

The brand has just welcomed the 35th anniversary celebration, held a grand fashion show in Beijing, and has a good customer base in the Chinese market. The sales volume is very satisfactory.

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