Selecting A Good Market Is The Key To The "Going Out" Of Textile Enterprises.

At present, Spin The overall operation of the industry is affected by the international financial crisis, and the export situation is grim and the pressure of transformation is increasing. Going global can not only solve these problems and release excess capacity, but also reduce the overall cost, avoid trade barriers and accelerate the internationalization of the brand through global resource allocation, thus promoting industrial transformation and upgrading.

China textile industry Wang Tiankai, the president of the Federation, pointed out that the cost of China's textile industry is 1 to 3 times higher than that of Southeast Asian countries, and that the cost of cotton is higher than 30%. In addition, Southeast Asian countries enjoy preferential tariff preferences in developed countries. Even if the advantages of the industrial system and production efficiency are fully realized, the international competitiveness of China's middle and low grade products has also declined significantly. The "going out" of China's textile industry is an inevitable trend.

In the process of "going out", enterprises should consider many factors, first of all, whether they are suitable for "going out". "Going out" enterprises must do well in China; secondly, it is very important to think about whether the enterprises have suitable talents for investing abroad. China textile industry On the one hand, "going abroad" can expand the industries, regions and methods covered by overseas investment; on the other hand, it can make overseas layout and domestic industry coordinate and synchronize. For example, in Australia and Canada, it is necessary to invest in the production of cotton dissolving pulp and other raw materials, so as to solve the problem of shortage of raw materials for cotton spinning in China.

In the future, the China Federation of textile industry will strengthen the overall layout, while effectively enhancing the capability of transnational resources allocation, while avoiding the hollowing of domestic industries, improving service systems, building integrated service platforms, helping enterprises effectively prevent investment risks, actively creating policy environment, and enhancing the driving force of textile enterprises "going out".

China's textile enterprises "go out" depends on the selected market, that is, carefully screened one or two markets, and then truly brand and management capabilities. In the global market, the industry believes that Africa and Southeast Asia are good markets, but what market to choose is based on their own planning.

ASEAN is the most attractive and operable market in many destinations of Chinese textile enterprises. China's textile industry has the advantage of technological equipment and competitiveness, and is one of the most capable areas to "go out". ASEAN countries have a large population base, and economic growth has been increasing rapidly in recent years, and demand for textiles has increased. The ASEAN countries have insufficient production capacity, especially because of the differences in technical conditions, and the ASEAN countries have high technology textiles. cloth Excipients and clothing The demand is even greater.

It can be said that entering ASEAN is the right time for Chinese enterprises to achieve the second economic take-off, especially in China at present. Textile enterprises Entering ASEAN is facing the best opportunity. Ma Mingqiang, Secretary General of the China ASEAN center, pointed out that China and ASEAN are strengthening interconnection and construction, which is conducive to industrial transfer of Chinese enterprises, and also facilitate the optimization of resource allocation in China's textile industry. ASEAN countries have provided a huge market for Chinese enterprises. By 2015, the Middle East group with annual disposable income of more than US $3000 will reach 145 million in Southeast Asia, which will increase food for the region. clothing Tourism and other aspects of expenditure.

At the same time, ASEAN countries have introduced a series of preferential policies to attract foreign investment, constantly increasing the intensity of attracting foreign investment, relaxing access conditions and optimizing investment environment. Southeast Asian countries, such as Thailand, Kampuchea and Laos, provide favorable conditions for foreign investors in terms of land rent and taxation. ASEAN has signed a free trade agreement with other economies in the world, providing a springboard for Chinese enterprises to explore the international market, and also conducive to China's textile enterprises to bypass western trade barriers and reduce trade risks.