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Chen Dapeng: Work Report Of The Fifth Council Of China Fashion Association

2013/10/23 14:27:00 35

China Apparel Association The Fifth Council Of China Apparel Association Garment Industry

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" China "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > executive vice president Chen Dapeng 
 Chen Dapeng: delegates, now I am entrusted by the fifth Executive Council of the China Fashion Association to report to the general assembly. I would like to ask delegates to consider: 
 1. Over the past five years, the development of China's a href= "http://sjfzxm.com/news/index_c.asp" > garment industry < /a > /strong > /p >
 over the past five years, it is the most complicated five year development environment of China's garment industry, and it is also the five year facing most problems and difficulties. From the global economic downturn to the adjustment of China's economy, from the slowdown of consumption growth to the increase of comprehensive cost, from the change of industrial elements to the restructuring of competition pattern, China's garment industry has undergone unprecedented tests. 
 however, these five years have been the fastest five years of China's garment industry. Especially during the handover of "11th Five-Year and 12th Five-Year", the industry has established the goal of building a strong garment country, promoted industrial transformation and upgrading in an all-round way, and has been increasingly clear in terms of industrial development concept and values, the overall quality has improved significantly, and the brand dominance has been further enhanced. The Chinese garment industry has scored new achievements in connotative development. 
 in terms of export: according to customs statistics, the number of garment exports in China has been relatively stable in the past five years, but the export volume is increasing. China's clothing exports increased from 119 billion 790 million US dollars in 2008 to US $160 billion 155 million in 2012, a cumulative increase of 33.70%. The proportion of exports to global garment exports increased from 33.10% in 2008 to 37.15% in 2011. The unit price of exports rose from 3.32 US dollars in 2008 to 4.49 dollars in 2012, representing a cumulative increase of 35.24%, reflecting the continuous improvement of the added value of export products. China has been consolidated and strengthened as the world's largest garment producer and exporter. 
 domestic consumption: statistics from the National Bureau of statistics show that the retail sales of commercial clothing above the limit increased from 377 billion 550 million yuan in 2008 to 977 billion 780 million yuan in 2012, an increase of 158.98%, which is obviously higher than the 83.15% growth rate of the total retail sales of consumer goods. This not only shows the strong ability of the garment enterprises to expand the market, but also reflects the industry's satisfaction with the clothing consumption demand of the masses and the adaptation to the new expectation of a better life. 
 investment in industry: statistics from the National Bureau of statistics show that from 2008 to 2012, the investment in Enterprises above Designated Size reached 21.77%, 17.76%, 32.96%, 42.96% and 15.19% respectively, and maintained a relatively fast growth. First, the intensity of investment in technological transformation is constantly increasing. Two, the proportion of investment in the central and western regions has increased rapidly, which reflects the continuous development of connotative development and regional distribution of industries. 
 in terms of enterprise efficiency: statistics from the National Bureau of statistics show that from 2008 to 2012, the total profit of enterprises has increased by 13.02%, 21.31%, 35.81%, 33.18% and 10.16% respectively. The economic operation indicators of the industry have improved significantly, and the quality of the operation of the industry has been further improved. {page_break} 
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In the past five years, in the face of the international and domestic complex and changeable economic environment and increasingly fierce market competition, all the colleagues in the Chinese garment industry have worked together to maintain the sustained growth of the two markets, the pace of value innovation has been accelerating, and the transformation and upgrading has been speeding up. The whole industry has shown a new trend of innovation and development: p
 (1) continuous improvement of innovation capability and improvement of integrated innovation system 
 in terms of product innovation, enterprises constantly understand the market, study consumer demand changes, strengthen fashion originality, strive to create brand style, and actively develop ideas from aspects of fashion aesthetics, taking function, ecological environment protection and natural health. At the same time, enterprises have strengthened interaction and cooperation with upstream industries and enterprises, and the industrial chain integrated innovation system with clothing as the leader is under construction. 
 in the aspect of marketing innovation, we should strengthen precision marketing and carry out integrated marketing. At the same time, marketing channels have been improving and constantly optimized, the three or four line market has been accelerating, flagship store construction has been intensified, terminal service level has been greatly improved, especially the rapid rise of e-commerce, which has become an important clothing sales channel. 
 (two) the industrial structure has been speeded up, and the industrial quality has improved significantly. 
 the industrial layout is constantly optimized. From the eastern coast to the central and western regions, from the Chinese territory to the emerging economies, the clothing enterprises allocate the global resources according to the principle of market allocation of resources, and realize the internationalization of the industrial elements. 
 Industrial Synergy is becoming more and more close. Through cross-border combination and diversified development, the integration of various links in the industrial chain has been accelerated, and the creative chain and value chain have been created in an all-round way. The industrial ecology of large and medium-sized enterprises has been formed, and the synergy effect has become increasingly obvious. 
 strong > (three) the level of science and technology has greatly improved, and the pace of integration of two has accelerated. 
 active research and development of high and new technology in the whole industry. New technology, new technology, new materials are commonly used, the technological innovation system is constantly improving, clothing production and processing are developing towards intelligence, modularization, digitalization, human body measurement technology has made significant progress, CAD technology has been widely popularized, suspended pipelines have been widely applied, and the level of technology and technology has improved rapidly. 
 information technology continues to develop and the pace of integration of the two technologies accelerates. Combined with the production mode of information technology, advanced production processes of small batch and multi varieties are continuously adopted. At the same time, information technology has been widely applied in the whole industrial chain, reducing the operation cost and improving the quick reaction ability. 
 strong > (four) the brand image is gradually rich, and the brand connotation is more and more full. 
 brand culture has gradually increased, and the clothing brand group with Chinese characteristics has basically formed. Many brands are fighting against the international brands in the domestic market, and have established the brand's superiority and status with their own characteristics. At the same time, a group of Chinese original brands went to the international fashion week, fair and terminal market, showing the creativity of China's garment industry on the international stage, and the Chinese clothing brand has gradually been recognized by the world. 
At the same time, the connotation of Chinese clothing brand is becoming more and more full of P. The development of small and fine manufacturing brands is steady, and the active terminal brand has made obvious progress. The distinctive regional brand has been constantly upgrading. Since the reform and opening up, the first national brand made in China is also transforming into "China Intelligent Manufacturing". 
 (five) achieve new breakthroughs in international integration, and internationalize operation to a new height 
In the view of globalization, enterprises are actively joining the international high-quality resources. On the one hand, through the cooperation with internationally renowned design, R & D, brand, management and other agencies, the integration of all kinds of intellectual resources can be realized. On the other hand, many Chinese garment enterprises have joined the international brand cooperative M & a team, so as to get R & D team, management team, marketing concept and market channel. In addition, a number of enterprises have been listed overseas, and with the promotion of capital globalization, the international operation capability has been continuously improved. 
 adhere to international cooperation and increase the pace of going out. Faced with the rising cost of domestic production factors and the influence of international trade protectionism, many enterprises have accelerated the pace of "going out" and established industrial zones or production factories in new developing countries. More and more independent brands have directly established sales channels in developed countries, raised brand awareness and achieved a certain market share. 
 delegates, the achievements of the past five years have not come easily. It is the result that the whole industry has changed from rapid development to "quality growth". It is the result of constantly adapting to the new situation and overcoming new difficulties. It is the result of constantly innovating and constantly practicing the dream of a powerful garment country. We actively comply with the laws of industrial development, reshape the value of the industry, and give an excellent answer. Here, I would like to pay tribute to all the representatives present here and pay tribute to all the colleagues in the industry! {page_break} 
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 two. Over the past five years, the work of China Garment Association has been /p >
 in the past five years, the Chinese clothing association secretaries have set the goal of building a strong garment country as the goal, promoting the development of the industry as the mission, serving the member enterprises as the aim, and constantly upgrading the content and level of services in the light of the new situation of the development of the industry. From technology to culture, from brand to market, through a series of work, we have promoted the pace of industrial development and power building. 
 (1) do well the development strategy and plan, guide the industry to transform and upgrade comprehensively, /p >
 industrial strategic planning is the primary task of the association. According to the 12th Five-Year plan of the national and < a target= "_blank" href= "//www.sjfzxm.com/" > textile > /a >, the association compiled the "outline for the development of China's garment industry in 12th Five-Year", put forward feasible targets for the overall level of the industry in 12th Five-Year, and quantified the development goals as far as possible. At the same time, we further studied and compiled the outline of the science and technology development of China's garment industry in 12th Five-Year and the outline of brand development of China's garment industry in 12th Five-Year. We carried out an in-depth and detailed analysis of the two major industrial development elements of "science and technology" and "brand", and put forward the key tasks and development paths. 
At the same time, in conjunction with the China Textile Industry Federation, P participated in the formulation of the outline for building a textile power (2011-2020). According to the new environment, new opportunities and new challenges faced by China's garment industry, the outline of the great power has discussed the vision, the medium and short term development goals and the key points of industrial development in 2020, and put forward the methodology of "strong science and technology, powerful brands, powerful talents and sustainable power", which has become a programmatic document for guiding the development of the industry. 
 (two) actively communicating with the government and relevant departments to fully protect the interests of the industry and the development of the industry /p >
 2009, on the basis of investigation, the association submitted to the relevant departments the report on speeding up the construction of our own clothing brand. This report has become an important basis for the joint guidance issued by the seven ministries and commissions of the country on accelerating the construction of the independent brand of clothing home textiles. In 2010, the association submitted the "report on the development of textile and garment design industry" to the Ministry of industry and the relevant departments. It defined the scope and role of industrial design in the textile and garment industry, and made policy recommendations from the following aspects: the formulation of "national design strategy", the introduction of supporting measures, and the establishment of a national special fund for design and innovation. 
In the past five years, the P has also provided the relevant departments of the Ministry of development and reform, the Ministry of Commerce and other relevant government departments, such as the "policy plan for promoting economic steady development" and "garment industry transfer" and other reports. A series of new problems in industrial development have been analyzed, and targeted suggestions have been put forward, which has become an important reference for the relevant state departments to formulate industrial policy decisions. In addition, the association has collaborated with the Ministry of industry and commerce, the State Administration of industry and commerce, the State Administration of quality supervision and General Administration and the National Federation of trade unions in two aspects of integration, brand building, industry standards, and harmonious labor relations. 
 after the international financial crisis, the Association conducted in-depth investigations and studies to assist local governments in introducing relevant policies and plans to help enterprises overcome difficulties. The association has held seminars and seminars in more than ten key industrial clusters, in-depth exchanges with local governments, industry associations (chambers of Commerce) and enterprises, exploring the direction and methods of enterprise development under the new situation, and promoting the solution of related problems of enterprises, which has been highly recognized by the government and enterprises. 
 (three) do a good job in industrial research and lead the industry to develop healthfully and harmoniously. 
 Industrial Research and operation analysis is one of the important tasks of the association. On the one hand, the association pays close attention to the international and domestic economic situation and market trend, tracks the development of listed companies, and increases the collection of dynamic data in the commercial market; on the other hand, through the establishment of information feedback network in key industrial clusters and the on-the-spot investigation of industrial clusters and enterprises, it understands and tracks the operation of industries and enterprises, and establishes an economic operation analysis system of the industry. On this basis, the association adheres to "Zhou Yaowen, monthly briefing, quarterly analysis and annual report", and releases them regularly to the industry and society. 
P also organized experts to conduct special research on some important issues in the development of the industry. 为了解棉价快速上涨对企业带来的影响，2010年11月协会对相关问题进行了调研，并参加中国棉花会议汇报相关情况;为了总结产业集群发展的成绩与经验，2011年协会编撰《中国服装产业集群发展报告》，反映了当前服装产业集群的发展基本情况;为了更好服务产业转移，在实地调研基础上，编写了《柬埔寨、孟加拉服装产业考察报告》;为了帮助企业后危机时代出口价值的提升，形成了《从贸易增加值出口看中国服装出口》的研究报告，对中国服装出口增加值进行了全面分析;为了明晰转型期的产业发展，协会组织专家完成了《十字路口--中国服装产业步入发展的关键期》的报告，对产业发展关键时期的方法论进行了提炼;针对媒体热炒库存的问题，协会认真研究形成具有说服力的报告，召开新闻发布会以正视听，消除了不利影响。 In addition, the annual development report of China's garment industry compiled by the association annually reviews and reviews the development of the industry in the year, and makes a predictive judgement on the development of the next year. {page_break} 
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 (four) do well in information service to meet the needs of industry informatization 
 on the one hand, the association makes full use of the platform and channels of China Apparel Association Network to collect, summarize and publish information that helps the industry and enterprises in a timely manner, and provides necessary resources information for the production and operation of enterprises. On the other hand, every month of the clothing industry is devoted to thematic analysis and reporting on some key issues, hot issues and important trends in the development of the industry, which, to a large extent, satisfy the needs of industry and enterprises for the development trend of the industry and information needs. 
 "China garment industry chain supporting resources" provides effective information for clothing enterprises, such as fabrics, accessories, equipment, talents and training, terminals, informatization and other supporting services. At the same time, the use of new media technologies such as micro-blog and WeChat has also made the information service of the industry more convenient. It is also an information resource center that can cover the key enterprises and key related resources in the whole industry. 
 (five) to promote quality standards and promote the improvement of enterprise operation level /p >
 the association has continuously carried out the product quality inspection activities in the "self-discipline and service" industry within its member's scope, and has detected more than 500 batches in five years. At the same time, the association has carried out standards and quality related training in Tianjin, Chengdu, Zhili, Yiwu, Quanzhou and other places, timely transmitting standards and policy information. 
 the association has also actively participated in the revision of relevant standards and technical guidelines of the state and industry, and has intensified efforts to publicize standards. In the past five years, the association has completed nearly 50 national and industrial standards revision, participated in the formulation of more than 10 customs unit consumption standards, issued two guiding documents on general technical specifications for clothing and code of professional service for garment manufacturing, completed the formulation of the standard system for clothing industry and the technical guide for exporting children's clothing. In addition, the association also participated in the ISO/TC133 International Conference for three consecutive years, and striving to set up its Secretariat in China, thus enhancing the ability and level of China's substantive participation in international standardization activities. 
 (six) to strengthen science and technology promotion, and comprehensively improve the contribution rate of science and technology /p >
 the association's scientific and technological work focuses on the construction of enterprise information and the integration of two technologies. It lays stress on the combination of production, teaching and research, focuses on the promotion and application of advanced manufacturing technology and advanced production mode in enterprises, and coordinates with the relevant units to improve the evaluation system of the integration of the two systems and carry out the activities of two integration of demonstration enterprises. 
 at the same time, in line with the needs of the transformation and upgrading of the industry, the association organized the "China clothing high and new technology achievements exchange and promotion conference" in 2010. It systematically combed the outstanding achievements of high and new technologies in the industry, effectively promoted the scientific and technological innovation activities of the garment enterprises, and provided impetus for the development of the industry with the extension and industrialization of the innovation achievements. 
 since 2011, the "China Garment Technology Tour" has been held in Dalian, Qingdao and other places, enabling a batch of good science and technology projects and achievements to be used by garment enterprises to enhance the conversion rate of science and technology. 
, the association also attaches great importance to the work of technical consulting service for enterprises, coordinating and helping to declare the national enterprise technology center, design center, and the establishment, evaluation and promotion of the industry science and technology guidance projects. 
 (seven) strengthen the work of brand promotion, and increase the contribution rate of the brand to less than /strong > /p >
 brand promotion is the top priority of the association's service work. In the past eighteen years, China's apparel industry, "product sales revenue", "total profit", "sales profit margin", three "hundred enterprises" sorting work has promoted the development of garment enterprises and set an example for the industry. 
 the nine year "Chinese clothing brand annual award" campaign has been held for the Chinese clothing brand to set up a platform for exhibition, learning and communication, so that Chinese clothing brands can show their image to the society in a group posture and establish the value and location of Chinese brands. At present, 84 brands have won the nomination award, and 57 brands have won the prize. 
 > "costumes China -- the annual brand tour of Chinese clothing" has been held 12 times in Beijing, Shanghai, Paris, Shenzhen, Humen and Huludao since 2005. The 12 tours, the annual brand of the Chinese clothing brand annual award, have brought the overall image to the society and expanded the social influence and market awareness of China's excellent brands. {page_break} 
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 (eight) helps enterprises expand the domestic and foreign markets and set up a bridge for enterprises to go to the market. /p >
 has successfully held the 21 China International Garment "a target=" _blank "href=" //www.sjfzxm.com/ "dress /a > exposition" (CHIC), not only effectively built a convenient access to the market for domestic and foreign brands, but also continued to expand functions according to the changes of enterprises and market demand, and gradually became the resource allocation platform for industrial upgrading and development through the trend publishing, business enterprise docking, buyer forum, technology frontier, creative culture, cross-border cooperation and other content and form innovation. 
 has held the two "CHIC trend brand exhibition", which combines brand display with the lifestyle of young people, fashion art, rock music and extreme sports. It provides a boost platform for Chinese fashion brands, young fashion, "a target=" _blank "href=" http:// www.sjfzxm.com/ "designer" /a "brand. 
Besides, P, in addition, the exhibition of "Chinese creativity in Paris", "China Textile and apparel Europe Exhibition" and "fashion creative space" and other forms of exhibitions and exhibitions have played an integral role in the development of Chinese brands at home and abroad, and in image promotion. 
 (nine) collaboration and integration of service industry chain to promote the optimization and upgrading of the industry value chain 
 in order to promote the collaboration and integration innovation of the upstream and downstream industries, the association organized a special docking conference of jeans fabrics, fashion women's clothing brands and popular fabric enterprises, and jointly organized the "China's apparel industry chain advantage enterprise docking series activities" - with Shishi to enter Shishi, providing a direct and convenient platform for the timely and effective docking between upstream dominant enterprises and garment dominant enterprises. At the same time, the recommended activities of "the ten largest suppliers of the industry" and the organization of the "industrial chain docking space" during the Chinese clothing Convention are important measures for the association to promote the in-depth collaboration between upstream and downstream enterprises. 
 in view of the poor connection between brands and commercial enterprises, in 2013, the Association initiated the establishment of the China apparel business alliance and held the "cross border docking conference of new mode of China apparel business alliance" in Fujian, facilitating the communication between brands and channel providers, and gradually building up a comprehensive consultant and information platform between brands and business channels. 
Besides, P also arranges the enterprise docking activities between upstream and downstream industries chain, and establishes liaison and communication with international upstream fabric enterprises, introduces the related needs of Chinese garment enterprises, and creates a cooperative basis for the internationalization of garment enterprises. 
 (ten) to promote communication and cooperation between industries, and strengthen liaison and cooperation at home and abroad /p >
The continuous holding of the "P clothing forum" and "China clothing Convention" has played an important role in promoting the successful experience of enterprises, establishing the theory of industry system, exploring the future trend of the industry and drawing lessons from cross-border thinking. The creation of subdivision communication organizations such as "youth entrepreneur Salon" and so on, has brought together the same type of groups in the industry and led the progress of collaborative cooperation. The organization of "the delegation of garment entrepreneurs to Shandong" has promoted the exchange and study among enterprises across the region, and has been well received by the participating enterprises. 
At the same time, the association has established a wide range of International Liaison networks in the world, formed a stable channel of communication, and through various ways such as going out and coming in, has closely linked with the world garment industry and contributed to a series of cooperation. P The success of the "Zhongyi fashion summit" is the first time China's apparel industry has appeared in Italy in the form of brand groups, and has spoken with the world's top brands to explore the direction of cooperation. 
 as the Secretariat of the Asian apparel industry alliance, the association bears the daily liaison work of the alliance. The Asian apparel industry alliance is an international organization established by the association and the Asian countries. It provides a platform for communication and cooperation among members of the alliance. The platform has strengthened mutual understanding, promoted international industrial cooperation and promoted continuous and common development. 
 (eleven) actively carry out personnel training, and strive to enhance the first power of building a powerful country /p >
According to the demand for talents in the industry, the association has constantly strengthened personnel training. It has jointly organized a training course of luxury brand management and design innovation management with Saint Martin University of England. It has organized a training course for women's clothing core technology and brand competitiveness with the famous French plate making company. It has organized a training course for Italy men's wear version analysis and process design workshops in collaboration with the famous Italy edition teachers. These training have been well received by participating enterprises. 
In the past five years, the association has also organized the red bean cup national clothing producer professional skills competition, the national top ten plate making competition in the garment industry, the national knitting design competition in China, the Chinese men's wear advanced custom development forum, the Chinese men's clothing technical training class, the Changshu cup casual wear design competition and other activities, which has promoted the improvement of the industry's technology and design level. 
In order to promote the spirit of the industry and explore the ordinary people at the grass-roots level, the association has held the "China clothing annual personage selection campaign" since 2012. It has set up a stage for the ordinary laborers on ordinary posts to prove their own value, share their experience and show their demeanor. "P" This activity has been widely echoed by industry colleagues and played a positive role in improving the overall quality of employees. 
 (twelve) strengthen the association's own construction work, and continuously enhance the value of the association's services /p >
 in order to effectively and effectively carry out the work of the industry, the association has further improved the talent structure in the past five years, strengthened the construction of the talent echelon of the association, and helped the staff to achieve career planning on the basis of the development vision and objectives of the association. 
 the association has also adjusted the functional departments of the Secretariat, redefined the responsibilities and responsibilities of each functional department, clarifying the working rules of the departments' cohesive ties and cross operation, strengthened the inter departmental cooperation mechanism, and readjusted and equipped the heads of departments, which provided organizational guarantee for the work of the Association. 
At the same time, the P strengthened the party organization building and played the role of the mass organizations such as workers, youth and women. In the past five years, many comrades were absorbed into the new party members, and the electoral work of the League branch was successfully completed, maintaining the youth and vitality of the Communist Youth League organization. The trade union organization has been further strengthened, and the staff's life care and humanistic care have been reflected, which has enhanced the cohesive force of the team. 
 2009, the Association participated in the national NGO assessment work, and was awarded the title of 4A class association by the Ministry of civil affairs through expert evaluation and publicity procedures. This is the first time that the guild and the chamber of Commerce appraise the work, and is also a commendation to the excellent industry consultative conference. 
 delegates, over the past five years, the work of the Chinese clothing association secretariat has made some achievements. At the same time, there are still many deficiencies. The work of the association is inseparable from the support of the member units, which is inseparable from the support of relevant departments and relevant institutions. On behalf of the China Apparel Association Secretariat, I would like to express my heartfelt thanks to the member enterprises, the local associations, the competent departments at all levels, the relevant organizations and the news media. Thank you for your support and assistance to the China Fashion Association! {page_break} 
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 three, the future trend of China's garment industry is less than /strong > /p >
 in the next five years or even longer time, the recovery and development of the world economy is still full of uncertainty and instability, and all kinds of contradictions are still outstanding. Especially with the acceleration of globalization and information technology, industrial resources will be further reconfigured worldwide. The new industrial revolution represented by new technologies, new energy sources and new materials will be launched in full swing. The developed countries, while controlling high-quality resources and high-quality markets, have strengthened the reflux of manufacturing links. New developing international division of labor and resource allocation patterns have been adopted by developing countries in the new pattern. The international environment for the development of China's garment industry will be more complex and changeable in the future, which will bring a new and all-around test to China's garment industry. 
At the same time, we also see that the sustained and stable development of China's economy brings new opportunities to China's garment industry. "P" As premier Li Keqiang pointed out, China's industrialization and urbanization are far from being completed, and the leeway and market potential of regional development is huge. The adjustment of the industrial structure, distribution structure and consumption structure and the changes in the investment structure brought about by urbanization will bring new impetus to the Chinese economy. Based on the growth of China's GDP in the next 7.5% years, it is estimated that the annual growth rate of China's garment industry should be more than 10%. This is an important support for the future development of China's garment industry and an important condition for our "strong nation building". 
 the complex and changeable future environment is not only a challenge in progress, but also a step through continuous efforts to climb it, and it is also an opportunity to realize the dream of a powerful nation. The eighteen bend of the nine songs must go into the sea. All the twists and turns are for butterfly changes. All the pains will inevitably bring about rebirth. The constantly advancing Chinese garment industry will surely be accompanied by a new journey of National Renaissance and cultural renaissance, and usher in a more brilliant future. We need to strengthen our confidence and forge ahead and push forward to a garment power through key efforts and breakthroughs. 
 vigorously readjust the industrial structure and integrate into the new international pattern. We should further accelerate the pace of industrial transformation, form a more rational industrial structure in a more international perspective, and promote small and medium-sized enterprises to be specialized, sophisticated and special, and realize the distribution of production functions under the support of information technology, and make products more individualized, so that more small and beautiful enterprises will achieve greater value in the value chain. We should strengthen the construction of domestic marketing channels, actively build new international channels, diversify the formats, and build excellent brands into leaders of international industrial value chains, so as to achieve a new international pattern. 
 to promote sustained innovation in industry and comprehensively enhance the endogenous driving force. We should actively seek new paths for development and constantly improve the industry innovation system, especially with the theme of business model innovation, strengthen fine management and make profit model innovation. We should carefully study consumer demand, further intensify consumption value proposition, and carry out product innovation design in an all-round way. Efforts should be made to innovate the retail management mode and integrate logistics, information flow and capital flow to achieve maximum value. We should actively explore new possibilities of cross-border cooperation and create an exclusive profit model to gain greater market discourse power. 
 actively nurture brand growth and fully highlight brand new value. We must strengthen the brand development strategy, set up a brand-new brand concept, and focus on global positioning and differentiation as the core to achieve brand strategy innovation. We should strive to build suitable brand operation system, innovate cultural value, optimize brand ecology, and substantially increase the contribution rate of brand. Efforts should be made to strengthen the integrity relationship with consumption, create service-oriented brands with full service, create value growth points, and comprehensively enhance the international competitiveness of China's clothing brands. 
 actively promoting scientific and technological progress and improving the new level of science and technology in an all-round way. We should strengthen basic research such as standardization in clothing field, and carry out research on frontier technology such as advanced manufacturing technology, equipment and new material application, so as to provide scientific basis and source power for the sustainable development of the industry. We should further speed up the integration of the two technologies, increase the conjunction point of the future development and application of big data, and research and promote the technological innovation and application of agile production, personalized production, flexible manufacturing, cloud manufacturing and services, break through the key integrated technology, enhance the synergy of supply chain, production and marketing chain, speed up the industrial informatization in an all-round way, and strive to improve the capability and quality of quick reaction of enterprises in the same time while meeting diversified and individualized demands. 
 strengthen the talent strategy and comprehensively enhance the new advantages of talents. In the process of Chinese garment enterprises moving towards the high-end value chain, the implementation of talent strategy is very important. The industry needs a number of industry leaders, high-end innovative talents, marketing talents, high-quality professional talents, and highly skilled talents. First of all, we must establish the concept of talents and talent culture, and form an atmosphere of respecting talents. Secondly, we should pay attention to the introduction and cultivation of talents and create a harmonious environment for enterprises. More importantly, enterprises should improve the "stage" mechanism, salary mechanism, "horse racing" mechanism and "Echelon" mechanism, so as to provide a good working platform and environment for talent development. 
 carry forward the spirit of Chinese culture and comprehensively enhance the new value and ability. Cultural connotation is the core element of brand, and is the first proposition of connotative development. The revival of Chinese dress culture is an important part of Chinese cultural renaissance. The construction of clothing culture should rely on Chinese culture, seek innovative points from the aspects of humanistic care, fashion creativity, brand guidance and so on, endow more non-material culture and creativity, penetrate Chinese philosophy and highlight Chinese aesthetics. At the same time, we should learn from the advanced experience of international brands and carry out inclusive innovation in multiculturalism so as to establish cultural self. At the same time, we should vigorously create a public opinion atmosphere of fashion culture and creativity, improve the cultural attainments of the whole people, advocate the concept of civilized consumption, so as to influence, radiate and guide consumption, so as to enhance the ability of cultural transformation. 
 strengthen the construction of social responsibility and create a new image of the industry in an all-round way. From the two levels of industries and enterprises, we should carry out social responsibilities, abide by relevant laws and regulations, adhere to the concept of good faith management, respect the rights and interests of interested parties, create a harmonious employment relationship and embody humanistic concern. At the same time, enterprises should be responsible for the environment, set up the industry and management ideas of energy conservation and environmental protection, respect the natural and healthy consumption needs, take the road of green innovation, and comprehensively shape the new international image of China's garment industry. {page_break} 
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 four, the work of the Council of the new China Clothing Association recommends /p >
 with the transformation of Chinese society, the transformation of economy and the transformation of garment industry, the service work of China clothing association is also faced with the task of transformation. This is mainly manifested in providing valuable services for the industry through the updating of functions, adapting to the new requirements of service through the adjustment of working methods, and building the collaboration platform through the upgrading of resource allocation capability. 
 the work of the Secretariat of the future association needs to "coordinate the overall situation and control the key points", coordinate the development of points and lines, and actively play the role of bridges and ties, so as to serve the construction of China's clothing power. Therefore, in doing well the basic work and daily work, the association will focus on the following aspects: 
 (1) enhance the ability of resource allocation. We should extensively collect relevant resources inside and outside the industry, actively unite various professional organizations, and promote flexible and diversified forms of communication and cooperation so as to meet the needs of enterprise development. At the same time, the association makes use of its links with the upstream and downstream associations and international industrial organizations to create conditions for enterprises to cooperate at home and abroad, through joint exchanges, industry conferences and special visits, so as to help enterprises establish efficient resource allocation networks that meet their own needs. 
 (two) promotes business mode innovation. Vigorously promote and serve the innovation of business models, and summarize and promote advanced innovation experience in a timely manner. At the same time, we try to gather members' strength, explore new modes of business terminals, explore the possibility of collaborative business cooperation, and strive to help enterprises grasp the market's right to speak through the initiative of business. 
 (three) to strengthen the support and service for the development of small and medium-sized garment enterprises. Gather the strength of industry, University and research, create a public service platform of the industry, provide the full range information of the apparel industry chain, and strengthen the service work of design, R & D, logistics, marketing, quality, brand, e-commerce, social responsibility and so on. On this basis, in view of the commonality demand in the development of small and medium-sized enterprises, the association will explore services through platform based projects. 
 (four) strive to open up the vision of the work, focus on the practical needs of the service enterprises, make bold attempts on the work that has not been covered or involved in the existing work framework, and innovate the service mode. We should actively utilize information technology and network technology to realize the network operation of enterprise services. Through the establishment and continuous improvement of the electronic service platform, the service work of the association will be more convenient, faster and more efficient, and make it more frequent and instant. 
In the next few years, the China Garment Association's self construction will also be upgraded to the new agenda, focusing on the development of service industry, improving the service level in an all-round way, expanding the industry influence, social influence and international influence of the Chinese Garment Association, and creating a good industry development atmosphere and social environment. It will become a leader in the nationwide industry service institutions. P This is the development goal of the China clothing association and the inevitable requirement for the association to promote the development of the industry. This requires the association to further strengthen the system construction and cultural construction, especially team building, continuous innovation and pioneering spirit, continuously enhance the ability to control the important development links of the industry, the prediction ability of the development trend and the integration ability of the service resources, so as to provide valuable services for the industry at a higher level. 
"P", delegates, history gives us the magnificent goal of building a strong garment country. This is the glory and dream of several generations of clothing people. It is also an important part of practicing the "Chinese dream". We need to use our imagination and creativity to build the future. We must create our future with our passion and vitality, and we must accomplish the future with the spirit and spirit of seeking truth and pragmatism. We believe that in the future, in our wisdom, the future will be in our hands. As long as we keep striving and innovating constantly, China's clothing industry will definitely go out of a higher value creation road. Chinese fashion will surely become an important force leading the world. The dream of China's clothing power will surely come true soon! 
The above report should be submitted to the general assembly for consideration. P Thank you!