China'S Luxury Consumption Growth Is Slowing Down, And There Is A Bottleneck In The Secondary Market.

< p > there must be a sale if there is a buy.

China's second hand luxury goods will also be a huge industry in the future.

In this regard, we can refer to the development of Japan's second hand luxury goods industry.

In the 80s and 90s of last century, the Japanese economy developed rapidly, and the consumption of a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > also reached its peak.

In 1996, sales of luxury goods in Europe and America amounted to 18971 billion yen, while sales in 2012 were only 895 billion 500 million yen, shrunk by more than half, which made Japan's second hand luxury goods industry develop.

At present, there are thousands of second-hand luxury goods stores in Japan. If they are extended to the whole second-hand circulation industry, the scale will be even larger. Nearly ten of them will be listed companies.

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< p > Japan's a href= "//www.sjfzxm.com/news/index_c.asp" > second hand luxury goods industry < /a > has formed a complete industrial chain. There are companies specially responsible for identifying products to receive goods. There are companies responsible for holding auctions for second-hand store businesses, while the two shops in all parts are sold through physical stores or online stores.

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In the past two years, the number of second-hand luxury goods stores in mainland China has also started to increase rapidly. The second-hand luxury stores in Shanghai and Beijing have only been released. Almost every big city now has several outlets. P

The second hand luxury chain stores are also beginning to take shape. The Milan station in Hongkong and Brand Off in Japan opened stores in Shanghai two years ago, and even once lived in Nanjing West Road.

However, the development of these two businesses was not smooth. The shops did not spread out quickly as planned, and even the Milan station had a fire in the backyard. In 2012, it lost 13 million 900 thousand Hong Kong dollars for the whole year.

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< p > the reason is that most second-hand luxury goods in mainland China are now sold by consignment. On the one hand, sellers are not eager to sell and sell high prices; on the other hand, most businesses do not have enough identification capability to receive goods and can only sell them, so that the prices of second-hand luxury goods are high, most of which are only seven to twenty percent off of the counters.

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< p > according to the 2012 annual report of Milan station, according to the unused products and second-hand products, unused accounted for 57%, secondhand only 43%.

It can be seen that consumers are mainly buying new products, such as Hermes < a href= "//www.sjfzxm.com/news/index_c.asp" > Birkin < /a >, which can not be bought directly from shops.

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< p > then, for mainland Chinese consumers, no matter whether they are really rich or who are initially involved in luxury goods, they are not willing to buy second-hand products, even if they are not willing to let others know.

Then will the second hand luxury industry be formed in China? Or what kind of form will it take? < /p >

Li Na, a Japanese luxury Exchange Promotion Association, believes that the training of luxury appraisers is very important. Only when businesses can identify products and cash receipts, will the whole circulation link flow smoothly and turnover will accelerate. P

In addition, the shortage of merchants' supply is also considered as an important reason for restricting the development of the industry. If this aspect can be solved, the second-hand goods can be quickly circulated through solving the problem of asymmetric information by consumers.

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< p > > according to Wu Dan Off, manager of Nanjing East Road store manager, they take cash delivery mode, and as long as the single product is not damaged, after general appraisal, they will receive goods within the price range set by the company according to the fineness of the product. "Brand"

Stores purchased daily are usually sold in a month.

However, due to the fact that the company is focusing on the market in Hongkong and Taiwan, there is only one shop in the mainland of China.

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< p > after several years of development, the number of luxury goods hoarded by Chinese consumers is huge and high-end products are in the majority, and a large number of them are gifts.

So, no matter from the angle of corruption or cash, the stock will be thrown into the market sooner or later.

Interestingly, Western buyers have long been salivating about this market. It is necessary to know that the Japanese economy has been depressed for many years. In recent years, because of the decline in consumption, most of them were sold in the 80s and 90s bubble economy era. In recent years, the hot money was not enough.

It is said that sometimes hundreds of bags can be collected from a Chinese seller.

The potential of the secondary luxury market in mainland China is evident.

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