Lanzhou Entity Stores Are Under The Impact Of Electric Business In Winter Clothing Sales

< p > < strong > A < a href= "//www.sjfzxm.com/news/index_c.asp" > clothing store < /a > sales volume decreased by 2 or less. < /strong > /p >

< p > "thermal underwear 29 yuan", "brand clothing low to 90 percent off" yesterday, the reporter visited some shopping malls in Lanzhou and the eastern clothing wholesale market to see that from the retail terminal to the wholesale market, some clothing in the physical shop even lower the price of online shopping, but still not many consumers buy it.

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< p > "it's good to sell one thousand or two thousand yuan a day."

The owner of Gannan Road, a a href= "//www.sjfzxm.com/news/index_c.asp" clothing store /a, told reporters that in the past two months, they had not been opened for several consecutive days, even half of the same period of previous years.

And she said that after the exchange with her colleagues, she found that she was not the only one selling clothes this winter.

Reporters visited several shopping malls, and many clothing salesmen also said that although sales and marketing efforts were very large in recent months, sales were still very cold, especially on weekdays. The overall sales volume fell by about 20% compared with the same period last year.

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< p > in the Eastern market for nearly ten years. < a href= "//www.sjfzxm.com/news/index_c.asp" > warm underwear < /a > business Mr. Lu told reporters that compared with the previous years, the price of thermal underwear has not risen much, and even low price wholesale situation, but sales volume has gone down step by step, compared with the same period last year sales less than 3 percent.

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< p > > span id= "1386251450702S" style= "display: none" > /span > strong > B online shopping malls.

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< p > commonly known as the "holiday buying tide" is being cooled in clothing stores.

Although the clothing industry is closely related to the cold weather and weather, but with the popularity of online shopping among young people and the number of middle-aged and old people joining the online shopping team, the impact of online shopping on physical stores is becoming more and more prominent.

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Li Shan, who is shopping online, told reporters: "the prices of things in shopping malls are too high now. A coat and a pair of boots are at least 1000 yuan or more, although there will be corresponding discounts in shopping malls, but there is still a certain gap compared with the prices on the Internet." P

Therefore, they usually go shopping to see the number and buy online.

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< p > "double eleven has just passed, many brands of Tmall's flagship stores have come up with last year's inventory price war, and the entity store can't compete at all."

Ms. Wang, a clothing operator in the Eastern market, said that she was the general agent of Gan Ning Ning of a brand garment, mainly supplied to the retailers in the county, because the online shopping in these places was not very developed, so the impact was slightly smaller, but compared with the previous years, sales declined.

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< p > < strong > C the impact of the electricity supplier on the entity store is beginning to show < /strong > /p >

< p > in the interview, some people in charge of the industry in Lanzhou said frankly that the impact of the electricity supplier on traditional stores has begun to appear.

A shopkeeper of a brand clothing agency in the East said that in recent years, sales of some clothing products have declined. One of the main reasons is that young consumers gradually concentrate their clothing on the Internet. The Internet has turned clothing entities into "fitting rooms" for people, and we are aware of this.

Compared with some southern cities, the impact of the Lanzhou market is relatively small. The most popular ones should be women's wear, children's wear and underwear.

At the same time, Taobao's "double eleven" data released this year also corroborated the impact of the electricity supplier on traditional stores in Lanzhou.

On the day of "double eleven", Gansu people spent 366 million in the twenty-seventh place of the whole country. Compared with last year, the turnover almost doubled.

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< p > reporter survey also found that recently, online purchasing, professional buyers have flashed in Lanzhou.

In Lanzhou, four words were purchased from the Internet in Lanzhou, and more than 100 articles were sent out.

Its low price and the arrival of goods in one or two days are also a new impact force.

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