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Home Textile Enterprises How To Get Out Of The Dilemma Of Shrinking Traditional Channels

2013/12/13 18:00:00 38

Channels Home Textile Enterprises Home Textiles

The traditional channels of a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Industry < /a > have been concentrated in department stores. With the rise of the operating costs of the first tier cities, some of the old home textile shops are gradually withdrawing from shops. The traditional channels are facing challenges, but the network channels have limitations. In the future, the home textile industry will usher in a change of sales channels. 
 sales volume of traditional channels is lower than /p >
 recently, Miss Xue went to the new world department store to buy two sets of bedding. She found that the brand here was not in the past few years. The salesperson of the new world rich Anna counters told her: "there were more than 20 brands in the past, because the sales volume was bad, all of them had been withdrawn, and now there are 12 left." 
 in 2013 China's "a href=" //www.sjfzxm.com "home textile < /a" conference, Wang Yaoceng, vice president of China Federation of Commerce, pointed out that the top three enterprises in the first quarter of this year increased their bed products revenue by 6.7% compared to the same period last year, and the key enterprises of the association dropped 0.5% compared with the same period last year, setting the lowest value of domestic sales growth since 2009. 
 reporter survey found that over the past one or two years, the increase in the rent of shopping malls increased the rate of deduction of counters from the original 15%-18% to nearly 30% of the rate of deduction. Wei Wei, general manager of the Beijing branch of the violet home textiles Polytron Technologies Inc, said that because of the decrease in profits, the strength of brand cooperation in shopping malls had not been large in the past few years, and the brands could not give more profits to consumers, resulting in the loss of some of the stores. Sales staff of the new world Luo Lai home textile told reporters, "this year's" double 12 "promotional activities, shopping malls require products to participate in half off activities. The discount is too low, and the counter is really unable to attend. 
 because of the display characteristics of the home textile industry, Ping efficiency (per square meter in a year) is smaller than that of other brands. The mall adjusts its home textile brand every year according to brand sales and performance evaluation, and the home textile brand with poor sales performance may suffer the fate of being cleared. 
In the future, the home textile industry may face more challenges in the traditional channels. The next line of Beijing's violet stores in P will also be reduced. 
 Internet channels have limitations: /p >
The information released by the China Home Textile Conference in 2013 P also showed that in 2013, China's Home Textile Association's track bed enterprises, the electricity supplier realized sales of 53 billion yuan in 1-10 months, an increase of 50% compared with the same period last year. 
 eleven this year, the sales volume of Tmall home flagship store has reached 155 million and the sales volume of fuanna online has reached 116 million. This has set a new milestone for the online channel development of the home textile industry. 
 these big brands are not selling their brands online. The sale of billions of brands in Tmall's flagship store is actually its sub brand LOVO. Fuanna also uses "Xinle le" brand to do online promotion. 
Why is p less willing to use "parent brand" for online sales? Wang Liang, vice president of Luo Lai home textile, explained that China's home textile brand regional franchise is extensive, and the cost and price of the nationwide online sale are different. In order not to damage the interests of a href= "//www.sjfzxm.com/news/index_s.asp" > franchisee < /a >, Luo Lai uses the sub brand to test the water online channel.