Marketing Rule: Understand What Consumers Really Need.

< p > < strong > steps / methods < /strong > < /p >

Don't make a mistake. Selling things is a fundamental review of the development history of a href= "//www.sjfzxm.com/news/index_c.asp" > old brand < /a >. We can usually find out that a product development is due to its dissemination of knowledge or technology manufacturing capability, and marketing is also mostly carried out around the products of the entity. P

For example, NOKIA initially operated three things: paper making, synthetic rubber and Telegraph and telephone network cable manufacturing, but people outside Finland rarely heard of it after more than a decade.

Compared with that time, marketing seems to be better at image management and control, for example, you are familiar with "this is a way of life".

There is nothing wrong with it. It's just that we can't take fancy things as the essence, and we can't use others' fancy ideas to ourselves.

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< p > < strong > turn your brand into a story < /strong > /p >

< p > what is called a story does not depend on < a href= "//www.sjfzxm.com/news/index_c.asp > > Advertising > /a".

"Everyone knows it's not easy to create a company, and Peng Jie believes that people who have experienced these hardships must be wise enough to know how important it is to create a popular story for brands and businesses."

The most important thing in marketing is to tell consumers why you need me.

It needs to be said that if you can not interest yourself in the services you offer and the products you sell, do not spend too much time in marketing.

And if you have enough confidence and enthusiasm, you will be led farther and farther by the endless demand of new media and consumers.

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< p > < strong > if you try to talk directly with your customers, remember to use their language < /strong > /p >

< p > and then "tell". First, you need to find out who your audience is.

Let's assume that a brand is a living person. When he enters a room, he will first observe what people are in the room.

There may be a CEO in a company, another is a taxi driver, and another person is a takeaway.

No matter what their identities are, they are valuable people, so we have to adopt different dialogues and ways of getting along with everyone.

There is only one brand story, but for different people, you need to use different means. You can't talk to your mother for the tone of puberty young indignant.

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< p > < strong > create an experience and expectation, not just sell some products < /strong > /p >

A new state of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > commercialization < /a > is that people no longer reject it. Consumers recognize the brand spirit and brand story in the commercial society. They will also buy something that makes them feel inspired. The brand can even tell them how to do and what attitude they are, and they are not so exclusive.

A brand, if it can create new experience and more possibilities - whether it is a certain way of life, or a chance to change the status quo or the future, will also give consumers more expectation.

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< p > more advanced rule is "final state".

"For example, when we conceive a new product, we do not think about its formula, but imagine what it will end up in front of the customer.

We discuss what it should show.

Like Apple Corp's famous 1984 advertisement, it does not show specific products, but it shows the final state of consumers.

You can interpret these four words as "who you can be" and apply it to any good marketing.

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< p > < strong > do not try to control social media and discuss your user < /strong > /p above.

< p > brand education is a continuous process.

In the past, a TV or print advertisement constituted the main way of communication between brands and consumers.

But today, social media widens the contact between brands and consumers, and makes brands more affinity. Because without the aggressive commercial advertisements, consumers are free to pay attention to their favorite brands. They do not have to wait passively for the next new advertisement or rely on the update of department stores to interact directly with the brand.

This may be the brand's dream: to become a part of consumers' daily life.

Do not try to delete or prevent consumer discussions, it will only get worse.

Speak normally and communicate in good faith.

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< p > strong > good brand has a face < /strong > /p >

< p > there are voices, and a pair of hands that you can High-five or just hold tightly.

Well, the meaning of this sentence is to make your brand personified.

A good brand image should be felt within the reach of consumers. It can arouse consumers' interest and curiosity and at least exchange views and opinions, just as friends feel.

It should be noted that all of these should be unified.

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< p > < strong > discard your prejudices and grow with your new users. < /strong > /p >

< p > this is the same as the sixth.

The brand has a terrible idea that the consumption level of the two or three tier cities is not as good as that of the first tier cities, so there is no need to put the good products into the channels there.

A similar idea is that luxury goods sell better in China with big Logo products.

The consequence of this is that once you have missed the maturity of consumers, you will be ruthlessly abandoned and completely unaware of it.

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< p > < strong > cheaper products are not equal to poor design < /strong > /p >

< p > in fact, cheap products and good design often mean that the operators behind the brand need to pay more, but they often get higher brand loyalty and higher market share.

The role of design should not be a icing on the cake for high-end products. Its essence is just like marketing: solving problems.

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< p > < strong > never forget details < /strong > /p >

< p > in the world's many Gucci flagship stores, the Fifth Avenue in New York has a unique magic, though the new products on their shelves will not be earlier than Tokyo or Losangeles.

Before the store opened, the creative director considered all the details that a store should have: temperature, humidity, how the consumer came into the store, the angle from which the light was lit, and even the ratio between the heel heel of the female customer and the step height.

These are not sold as commodities, but they will make consumers feel "fascinating here".

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