Fast Fashion In China Needs New Ways To Seize The Market.

< p > recently, the Cape group announced its fourth quarter and full year performance in 2013, announcing that it will continue to open 30 a href= "//www.sjfzxm.com/news/index_s.asp" stores in mainland China.

Since its first store in China 3 years ago, its GAP has opened 34 stores in mainland China last year, and now has 81 stores in China.

Obviously, this figure will exceed 100 in 2014.

Meanwhile, H&M announced that it will open 375 stores in the 2014 fiscal year, one of the main markets in mainland China.

Over the past year and a half, UNIQLO has opened more than 130 stores in China.

< /p >

< p > but in China, the "a href=" //www.sjfzxm.com/news/index_h.asp "fast fashion" /a has already passed the fresh honeymoon period. After several years of trial, consumers have already got a taste for it, so they have to seize the market.

Even if you open a shop, it must be a little fresh.

< /p >

P last year, UNIQLO introduced several new brands to its flagship store in Shanghai.

He opened his first Old Navy store in Shanghai, and 5 in fiscal year 2014.

Old Navy is from the United States. It is bold in color and bold in design and not quite the same as GAP.

< /p >

In addition to sweeping the streets, P must embrace the Internet.

H&M has opened online shopping in the United States. ZARA has already been launched in China, and Old Navy China's online shopping mall has also been launched.

In fiscal year 2013, GAP's online net sales increased by 21% to $2 billion 260 million.

Online shopping is a growth point in the future.

< /p >

< p > in the near future, if you pass a four fork road in Nanjing East Road, Shanghai, you will find that about 1/3 will carry a yellow shopping bag, which is a Forever 21 bag, which makes too many girls love it.

"It has some very fashionable small single products and accessories, such as various styles of bra and corset, which is very fun.

Business is good. "

People in Hangzhou say that in her eyes, the so-called "old brand" is somewhat monotonous in fashion. "It's almost the same style, and the surprise is not enough."

< /p >

< p > in the fast fashion, some first come < a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > the brand is mainly "basic money". After a few years, people have some aesthetic fatigue. It is time for some new experiences.

Some fast fashion groups have introduced some new brands that are differentiated, such as UNIQLO's new introduction of China's underwear brand Princesse tam.tam.

Even the original brand is thinking about change.

Since the cashmere series is popular, UNIQLO is playing the flax material this spring and summer, the main LINEN series.

H&M recently launched the wedding dress, which is a white Greek style wedding dress, around 600 yuan, enough for the bride to be moved. < /p >