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Underwear Store Ten Major Location Requirements Must Be Kept Firmly In Mind.

2014/6/5 10:45:00 101

UnderwearFranchised StoreLocation

< p > the location of lingerie shops 1, channel requirements: busy pedestrian streets, good shopping malls, pedestrian streets and other business circles; < /p >


< p > location of underwear store 2, regional requirements: underwear, cosmetics, fashion accessories area, large community, near school or densely populated area; < /p >


< p > underwear shop location 3, location requirements: face or side facing the main passageway, the flow of people is large, consumers can see the shop of AI Bei first time, and can not be blocked by competing brands; < /p >


< p > location of underwear store 4, decoration requirements: unified image and unified style; < /p >


< p > the location of underwear store 5, area requirements: 20 square meters, the ideal area is more than 50 square meters; < /p >


< p > location of underwear store 6, management points: < a href= "//www.sjfzxm.com/news/index_c.asp" > Terminal retailers < /a > independent management.

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The "P" shop "a href=" //www.sjfzxm.com/news/index_c.asp "> location < /a > 7, it is necessary to grasp the combination of commercial and residential areas, and to pursue a relatively stable customer group.

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< p > the location of underwear store 8, we should grasp the distinction between the flow of good people and the flow of vehicles, and pursue the flow of higher people, so as to avoid the high traffic flow and cause the main target consumers to act inconveniently.

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< p > the location of the underwear store is 9, the structural safety of the house, the complete electric facilities, and the factors such as climate, demolition and so on.

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< p > < a > href= > //www.sjfzxm.com/news/index_c.asp > > underwear shop > /a > location 10. Combined with the investigation of the survey results, the following location strategy can be used to determine the location of the store: < /p >


< p > A, take a ride strategy: in principle, the store should not be too close to the size of the underwear store. However, if the underwear store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the opponent's source effectively.

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< p > B, a strategy of standing in the right place: when your shop is in a smaller store than itself, it will get good results.

The application of this strategy is appropriate. If other shops around the world are too small and the grade is too low, it may lower the image of our shop.

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< p > C, shoulder to shoulder strategy: put their own shops in the high-end shops, and coexist with top grade businesses.

Note that when this strategy is applied, its scale, decoration grade and service level must not be lower than that of the same industry. It is better to be slightly higher than peers, otherwise it will always be in a competitive passive position.

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< p > D, the advantage and exclusive strategy: if it is found that there is a region where a certain target consumer is concentrated, but there is no similar shop nearby, at this time, you should be the first person to eat crab.

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