Fan: Learn Millet To Play "Hunger Marketing"

Not long ago, P, a Beijing Based Technology Co., Ltd., Beijing Wind Power Express Co., Ltd. announced that it was purchased by Tianhua Huayu group, a highway express company wholly owned by CITIC fund. < /p >
< p > 6 years ago, in order to solve the last mile a href= "http:// www.sjfzxm.com/news/index_c.asp" > B2C < /a > Logistics and distribution difficulties, all passengers built their own logistics companies like Feng Da. The chairman of the board of directors, Mr. Chen, had to lose millions of dollars. In this regard, the old age is quite satisfactory. Van's self built logistics has brought in more than 50% of the repeat purchase rate. < /p >
Less than P, who seemed to be in the limelight and had a market value of more than 5 billion dollars seemed to be paying for the crazy expansion. High inventory, advertising, mass layoffs... In recent years, customers have been struggling at the edge of losses. In 2013, customers quietly stripped off like Feng Da and transformed into an independent third party open logistics enterprise. After the success of the stripping, such as Feng Da changed from the family of van guest to the guest. < /p >
< p > > van guest is an outstanding enterprise. Its < a href= "http:// www.sjfzxm.com/news/index_c.asp" > mode < /a > follows the suddenly aborted PPG of Shanghai, and has inherited all the market heritage of the latter by attacking the opponent. The urban clothing industry that it cuts into is the biggest basic dish of China's online shopping. The object advertisement in 2010 is amazing, and more importantly, it is venture capital investment from the beginning. Fortunately, every guest has won the seventh round of blood transfusion at a critical moment. < /p >
< p > in February of this year, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > "href=" officially announced that a new round of financing has been completed, amounting to over $100 million. All passengers are funded by the chairman and CEO Lei Jun of Xiaomi company, and shareholders such as IDG and LIAN are participating in the current round of investment. So far, all customers have been financed 522 million US dollars. In March, customers sold white shirts, which was regarded as a sign of "millet transformation". "At 15 o'clock in March 13th, 80 shirts were sold for the first time and 19353 sold out in 21 minutes and 47 seconds. At 15 o'clock in April 2nd, the top 300 cotton long sleeved shirts were sold for the first time and sold out in 5 minutes." < /p >
< p > similar way of "hunger marketing", millet has the best play. Users will even further think that the two shirts priced at 129 yuan and 499 yuan correspond to red rice and millet respectively. In introducing white shirts, van guest used the term "count" and other textile terms, and dubbed "only a luxury to dare to use", "a white shirt with the ultimate challenge." < /p >