Analysis Of The Development Characteristics Of The Outlets

The concept and origin of < p > strong > 1, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > OUTLETS < /a > /strong > /p >

< p > concept < /p >

"P", "orlet", pliteration, OUTLETS literal plation of English.

The original meaning of English is "export, outlet and export".

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< p > meaning > /p >

< p > in the retail business middle school, it refers to the shopping center consisting of "a href=" http:// "www.sjfzxm.com/news/index_c.asp", "sales international" /a ", and famous domestic brands over the season, under the shelves and broken yards, and is also known as" brand direct shopping center ".

Nowadays, orlies has become an international famous place. It is a new international leisure shopping mode which advocates smarter a href= "http:// www.sjfzxm.com/news/index_c.asp" and rational consumption /a.

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< p > origin < /p >

< p > Oteri J (Outlets) was first born in the United States and has nearly one hundred years of history.

Outlets was the earliest factory outlet, specializing in dealing with factory tail cargo.

Later, it gradually formed a large Outlets shopping mall similar to ShoppingMall, and gradually developed into an independent retail format.

Although this format has been in the US for 100 years, the real scale development began in 1970.

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< p > < strong > 2, OUTLETS evolution < /strong > /p >

< p > evolution process (US) < /p >

< p > (1) 1970~1987 years: scattered, factory led factory outlets, < /p >

< p > some clothing factories use their warehouse sales orders, and a factory, a Outlet Store. The products are both high quality and low price, so they attract a large number of customers.

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< p > (2) 1988~1996 years: gradually gathered, factory led factory outlets, < /p >

< p > a lot of factories unite to set up direct selling stores. Although they attract customers by famous brands and low prices, they do not scale and are far away from the city. They usually drive around for more than an hour at 60~80 miles (100~150 kilometers).

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< p > (3) 1997~2001 years: concentrated, developer LED large leisure shopping center < /p >

< p > the intervention of developers made Outlets undergo qualitative change. The previously independent factory shops were integrated together, unified management and unified image. In the past, the brand operators (manufacturers), as the main business entities, turned into a new supplier of Outlets.

At the same time, the functions are more complete, the shopping environment is improved, the leisure shopping is integrated, the location is close to the city, and the 0.5 hour drive includes two main forms: the country style (garden type) and the MALL type.

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Development status and analysis of < p > < strong > 3 and OUTLETS -- Part /strong of Europe and America < /strong >

< p > development status < /p >

< p > (1) rapidly expand < /p >.

< p > Outlets has developed rapidly, and has gradually become popular all over the world. In the United States, Europe, Japan and even Southeast Asian countries, the format has been booming.

There are more than 400 in the US, and sales growth rate is increasing year by year.

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< p > (2) shares the market with the three major traditional retail formats: < /p >

< p > in the large retailers in Europe and the United States, Outlets has four points with department stores, supermarkets and shopping malls.

Outlets accounted for three of the top five business sales in the US.

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< p > (3) there are two levels of differentiation in operation, and the industrialization of formats < /p >

< p > Outlets operation in foreign countries is polarized, and the concentration of enterprises is increasing and industrialization is developing.

The top five Outlets companies in the United States have 139 branches, with an area of more than 32 million 910 thousand square feet.

It accounts for 61.8% and 59.9% of the total number of Outlets centers in the United States respectively.

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< p > (4) successful replication of brand and mode < /p >

< p > has successfully achieved the replication of brand and mode. WoodburyPremium Outlets, the largest Outlets operation company in the United States, has 51 branches worldwide, including 61 in the US, 18 in Japan and one in Mexico, Korea.

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