AOKANG'S Revenue And Net Profit In The First Half Were Down 30%

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< p > < < a > href= > http://fz.sjfzxm.com/ > > Company > /a > performance decline. AOKANG said that under the influence of macroeconomic environment, consumer confidence was low and consumption intention was not strong; the company slowed down the pace of opening up shop, focusing on adjusting the existing network structure; the rapid evolution of the Doug administration and the diversion of the traditional street store customers; the brand competition in the sandals season was fierce, the sales promotion intensity increased, and the overall gross margin level was low.

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< p > Zhejiang AOKANG shoe Limited by Share Ltd (hereinafter referred to as AOKANG International) today announced the first half of 2014 performance bulletin.

The report shows that the company achieved operating income of 1 billion 451 million yuan, down 2.75% compared with the same period last year, and realized net profit attributable to shareholders of listed companies 158 million yuan, down 25.67% compared with the same period last year.

Basic earnings per share of 0.3944 yuan.

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< p > for the reasons for the decline of company performance, AOKANG said that, influenced by the macroeconomic environment, consumer confidence was low and consumption intention was not strong; the company slowed down the pace of opening stores, focusing on adjusting the existing network structure; the rapid evolution of the channel pattern, the flow of tourists in the traditional street stores; the brand competition in the sandals season was fierce, the sales promotion intensity increased, and the overall gross margin level was low.

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< p > data show that during the reporting period, the main business revenue of AOKANG was 1 billion 439 million yuan, down 2.77% from the same period last year. The company said that the main reason for the decline was the continuing downturn in the industry and the impact of PU women's shoes. During the reporting period, the revenue of ahong women's shoes was 426 million yuan, down 29.55% from the same period last year.

In addition, AOKANG's main business gross margin declined by 3.75% compared with the same period last year.

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