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Brand Operation Adjusted Well Blackdiamond Increased 18% In The Two Quarter

2014/8/14 20:23:00 26

Brand OperationBlackdiamondTwo QuarterUp 18%

< p > due to < a href= "http://sjfzxm.com/news/index_c.asp" > Product > /a > and channel mix, Black Diamond's gross profit margin decreased in the second quarter, from 36.2% in the same period last year to 35.9%.

In the quarter, the sales volume of the company's international independent agents increased by 28%, but the gross margin of international sales was lower than the average due to the sales and distribution costs of agents.

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Not long ago, due to weak growth for many years, Black Diamond awarded Samsonite's knapsack brand Gregory to Samsonite at a price of 84 million 100 thousand US dollars, only 2.3 times the sales volume of the brand in the year of P.

In the view of Black Diamond, Gregory has become the smallest brand of the company.

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< p > in the first quarter, due to the hot selling of Black Diamond brand spring clothing and the contribution of POC helmet business, as of March 31st, the company's sales grew by 7% to $54 million 500 thousand, and gross profit margin increased 70 basis points to 38.4% from 37.7% in the same period last year.

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< p > < strong > 2014, prospect < /strong > < /p >.


< p > because of the sale of Gregory brand, Black Diamond has adjusted its 2014 annual expectation. It is estimated that the annual revenue will be between 1.92-1.97 billion and 14-17 percentage points higher than that in 2013. The gross profit margin will be raised by 130-180 basis points, which is expected to be between 38.5-39%.

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< p > the company expects revenue of 1.13-1.18 billion in the second half of this year, an increase of 15-20 percentage points over the same period last year.

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< p > < strong > Black Diamond, Inc (black diamond) < /strong > /p >


The predecessor of < p > Black Diamond originated from Chouinard Equipment, founded by Patagonia founder Yvon Chouinard. In 1989, the company was wholly-owned by the current chairman, Peter Metcalf, and became the later private property of the Black Peter, the equipment company, which began to be famous for providing professional outdoor climbing equipment. In May 2010, the company was backdoor listing through the company, and completed the acquisition of the old brand of backpackers.

Since then, Clarus has been renamed Black Diamond Equipment, Inc (NASDAQ: BDE, CLRS before), Peter Metcalf as CEO and chairman.

While buying Gregory, Clarus headquarters moved from Stamford to Salt Lake City, where Black Diamond is headquartered.

Since its successful listing, Black Diamond has started the pace of rapid expansion and acquisition. It has successfully acquired POC, GREGORY (Gregorian) Japanese agency Kabushiki Kaisha (referred to as A&F) and PIEPS company of Austria, further enriching and expanding the company's product line.

The 2012 winter Black Diamond sole skiing production plant was completed in Zhuhai.

The factory has an area of nearly 4000 square meters, the production line adopts a brand-new manufacturing process, and has begun to produce samples for the 2013/2014 season ski line.

In 2012, Black Diamond estimated that the total annual sales volume was about $175 million 500 thousand, which increased significantly compared with the previous year's performance of US $145 million 800 thousand.

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