2014 Shanghai Textile And Garment Exhibition Kicked Off In October

The annual STAFashion 2014 (autumn) Shanghai Textile Garment exhibition The exhibition will be held in Shanghai Shimao Mart from October 15 to 17. This exhibition is sponsored by Shanghai World Trade Mall and co organized by Japan Fiber Research News Agency and Hong Kong International Trade and Exhibition (International) Co., Ltd. It aims to build the preferred exhibition and trade platform for the latest international fashion brands to explore the garment market in the Yangtze River Delta, and accurately expand department stores, distributors, agents, brand integrated chain stores Shopping Mall , exhibition halls, e-commerce, buyers and other channels and professional media cooperation opportunities.

　　 Features of the last session: bring a new "X-zone" lifestyle

The biggest highlight of the last exhibition was the first shock appearance of the "X-zone" exhibition area. X， Infinite extension and cross-border integration of implication; zone， It represents the passionate collision between music and art. The trendy brand leaders at home and abroad use their unexpected design imagination to create and interpret the design inspiration from different fields such as fashion, art, music and culture from a unique perspective of the brand, leading the emerging domestic personalized consumer market into a higher quality trend culture. Mainly representative fashion brands in Taiwan and Hong Kong, including PizzaCutFive adFunture、 This is also the first time that famous fashion brands such as Laofuzi gathered in STA, and the trend theme attracted more than 20000 people to watch and exchange in three days.

　 Characteristics of this session: adapt to the demand and continue to introduce international fashion brands

More than 300 Japanese and Korean fashion brands, European and American international brands, and original brands from Hong Kong and Taiwan of China gathered at this exhibition, covering a wide range of fashion categories such as clothing, clothing, shoes, bags and accessories, to show the most insightful personality design and fashion elements at home and abroad.

With e-commerce sweeping whole country , as well as the rapid expansion of fast fashion brands such as Uniqlo, H&M and Zara in the Chinese market, the resulting consumption rhythm of the rapidly renovated fashion culture has enabled more and more domestic department stores shoppingmall、 Multi brand integrated stores, buyer stores, e-commerce and other buyer channels are looking forward to finding opportunities for cooperation with the latest international fashion fashion brands. The purpose of this exhibition is to take the garment market demand in the Yangtze River Delta as the main docking channel, give full play to the advantages of its sponsor as the only and largest international textile and garment exhibition and trade platform in Asia all the year round, and build Shanghai's preferred exchange window that continues to introduce international fashion fashion brands.

　　 Four exhibition areas: 300 fashion brands at home and abroad

The four brand featured exhibition areas of this year made a shock debut. The fashion brand area, Japanese brand area, Taiwan brand area, fashion accessories area, including JOYCE P+PLUS、 Jiangsu Bosideng, Qianhui Down Garments, Disu Trading, Zunsheng Garments, Liuhe Garments, Ruze Garments, Wanxinglong Group and other exhibitors will bring 300 international fashion clothing brands.

Shanghai Mingyuan Garments Co., Ltd., one of the exhibitors, mainly sells women's clothing, designer brands, fashion, casual wear, sweaters, jeans, T-shirts, scarves, hats, belts, accessories, etc. Nantong Marujiu Fashion Co., Ltd., which has participated in the exhibition for many times, mainly produces and exports all kinds of men's and women's casual fashion, providing one-stop services from original yarn dyeing to production of ready to wear. The exhibition categories include men's wear, women's wear, children's wear, fashion, casual wear, scarves, shawls, etc., which lead to the latest fashion elements in Japan.

Focusing on the needs of exhibitors and professional buyers, this exhibition will also launch a series of professional activities to improve transaction accuracy and cooperation quality. "Special matchmaking meeting for department stores/integrated stores", interactive forum/discussion for analyzing online retail, latest brand release, ordering meeting, industrial cluster release, etc., are committed to building a diversified business opportunity cooperation platform for brand merchants and buyers. It is reported that by the end of the day, there have been 500 professional buyers pre registered before the exhibition, and there are I T.、SevenDays、MUFashion、Initial、 Pacific Department Store K11、 Takashima House, Parkson, Golden Eagle, etc. At the same time, business associations, e-commerce enterprises, trendy online stores, professional markets, etc. also signed up to exchange and negotiate business cooperation, including Shanghai International Chamber of Commerce, Shanghai Association of Foreign Investment, Malaysian Chamber of Commerce Taiwan Textile Development Fair, Shanghai Hangzhou Wuxi Wujiang Changshu Keqiao Garment Market, etc. At the same time, "Taiwan Brand Joint Release Show" will lead the release of many brands during the exhibition to help buyers understand the latest brand information and development opportunities with the latest international trends.