Tmall 2014 Investment Rules Raise Doubts

A few days ago, Tmall revised the qualification rules for investment in 2014, and made new restrictions on the conditions of entry of different categories of merchants. The rules come into effect on October 11th.

In the new rules,

The qualification, brand qualification and Application qualification criteria of shop opening enterprises are specified in detail.

Among them, cosmetics (including beauty tools) category, apply for shop companies and brand requirements are revised to:

1., it is necessary to have the general taxpayer qualification (except for wig and tool businesses).

2. the opening company is established in accordance with the law and has been running for three years or more.

3. the registered capital of the shop is more than 5 million yuan (including 5 million).

4. trademark status is R and requires registration for three years or more, and no pfer has occurred in the past two years.

In clothing, bags, sports / outdoor categories, application shop companies and brand requirements are revised to:

1. the registered capital of the shop is more than 1 million RMB (including 1 million).

2. the opening company is established in accordance with the law and has been running for two years or more.

3., the opening company must have the general taxpayer qualification.

4. trademark status is R and requires registration for more than two years, and has not been pferred in the latest year.

In the category of home furnishings, furniture and home textiles, the company and brand request to be changed to:

1. the opening company is established and run for one year or more in accordance with the law.

2., the opening company must have the general taxpayer qualification.

3., a trademark registration certificate (R) is required.

4. to apply for basic building materials, home decoration materials, electronic / electrician, hardware / tool category flagship stores, stores businesses need to meet at the same time: the registered capital of the start-up company needs more than 500 thousand yuan (including 500 thousand);

5. application for flower delivery / flower simulation / Green gardening category also needs to meet the registered capital requirement of more than 100 thousand RMB (including 100 thousand).

Other categories of applications for opening shop rules and brand requirements have varying degrees of change, the threshold has generally been greatly improved.

Insiders commented that Tmall will be very difficult for small and medium-sized sellers to enter the market.

The sharp increase also means a complete distinction between Tmall and Taobao.

This one

The announcement of the rules is, on the one hand, the establishment and maintenance of Tmall brand. On the other hand, it is also an inevitable choice for market refinement.

Detailed Tmall rule address