Analysis Of Visual Merchandising Management System For Women's Clothing Brand

At the same time, when the brand's commodity power, market power and sales force work together, a strategy is responsible for presenting the value of the three to the customers, so that the added value of the brand can be seen by the customers themselves.

This strategy is the construction of visual merchandising system for brand enterprises.

We usually call it "brand display management system construction", because commodity display is the most specific implementation result of the strategy at the terminal.

I also remember that the manager of display department, my full-time retail companies, met with 30 team members for the first time.

Everyone has a completely different display professional knowledge and skills structure. Each person has different career concepts for display and training. No one can clearly describe the professional definition that he (she) is engaged in, which is very professional, which makes countless young people full of passion, and no one can accurately describe their specific functional goals.

Similarly, companies and relevant functional leaders have not specifically identified the relevant information to the team.

Similar enterprise cases are everywhere, the root cause is our country.

Brand enterprises are still at the basic stage in the construction of visual merchandising system, specialized display and design talents are scarce, and experienced high-level visual management talents are few.

Even if the enterprises are willing to invest and cultivate, they often have no aim.

Therefore, I will clear the work of exhibition as follows: according to the needs of the company's business development, we should establish a modern exhibition management system, create a professional display team, and enhance the display performance and display the development of talents.

Soon, under the guidance of this strategic goal, we quickly and clearly defined the overall situation.

The tactical core of performance management, display business process quality management and vocational and innovative culture training.

Now, this team manages the display work of nearly four thousand retail stores nationwide, and its visual display operation level is regarded as a standard model in the same category industry.

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The foundation of effective operation in enterprises is the visual merchandising management system of brand enterprises.

It includes the most important target management, post management and personnel development management in the visual display function of enterprises. Through the comprehensive performance appraisal mechanism around the core posts, we set up a set of display quality skills training and promotion system to ensure a reasonable post is responsible for the key business, and a comprehensive post training to protect the performance of post functions.