New Mode Of Quanzhou Shoe Clothing Business To Avoid Harm And Profit

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Xiaobian of the network to introduce to you is to avoid harm and profit, and then continue to Quanzhou shoes and clothing new mode of electricity supplier.

Every year, "double eleven", Quanzhou will always become the "Taobao" city in the heart of online shopping.

According to authoritative statistics, Quanzhou's network business index ranked sixteenth in the national level city, and the number of grid stores in prefecture level cities ranked fifth in the country.

According to statistics, e-commerce pactions in Quanzhou in 2013 exceeded 100 billion yuan, an increase of more than 60%.

Recently, more authoritative organizations have released, and four counties and cities in our city have won the title of "China's e-commerce development in 2013."

As a South Fujian electricity supplier, how can it become a leader in the field of electricity supplier? Can the Quanzhou mode lead all the way? Let's take stock of the advantages and disadvantages of Quanzhou's electricity supplier development.

Profit

The number of industrial clusters in Quanzhou occupies the first place in Fujian province. The characteristics of Jinjiang sports tourism shoes, Shishi garments, Dehua ceramics, Anxi oolong tea, Nanan's plumbing and sanitary ware are obvious, and they all conform to the characteristics of network sales: the high price of passengers and the large market capacity belong to large categories.

Compared with Wenzhou, Yiwu and other places, Quanzhou's industrial clusters are clearly stratified, including advanced manufacturing, large pipeline and advanced technology, such as Anta, seven wolves, etc., and low cost, scale driven low-end manufacturing industry.

To meet the diversified consumption structure of Chinese society, the biggest feature of the Internet is to eliminate information asymmetry and remove intermediate links. In the era of e-commerce, Quanzhou's origin and manufacturing advantages are highlighted.

Meanwhile, at the beginning of this year, the Quanzhou municipal government of Fujian issued the ten measures to create a national e-commerce demonstration city to further accelerate the development of e-commerce. It supports the development of e-commerce and collaborative industries. It clearly points out that 1 million yuan funds should be allocated to build third party e-business express logistics warehouses, and the technical pformation of purchasing advanced domestic distribution system, sorting equipment acquisition and updating, etc., will be subsidized by 5% of the purchase amount, with a maximum subsidy of 300 thousand yuan.

According to the policy document, the municipal finance will arrange 20 million yuan annually as a special fund for ten measures in 2014-2015 years to further promote the development of e-commerce and collaborative industries in the city, promote industrial pformation and upgrading, and accelerate the construction of the national e-business demonstration city.

Time, place, benefit and harmony create an unparalleled good condition for Quanzhou shoes and clothing enterprises to take the road of electronic commerce.

Disadvantages

Traditional industrial clusters are aggregated in one space, and division and cooperation are carried out internally. However, the drawback may be the "lock up" at the low end of the value chain.

The earliest in Quanzhou

The leading position comes from Quanzhou relatives in Southeast Asia, the latest styles and fabrics.

Just like most industrial clusters, the category of "innovation diffusion - overall upgrading" is confined to blood and geopolitical boundaries, so it is easy to form a closed nature.

In the past few years, the domestic sports brand has gone through an explosive growth process.

International competitions such as the 2008 Beijing Olympic Games and the Guangzhou Asian Games in 2010 brought unprecedented opportunities for the development of Chinese sports brands. In this "horse race enclosure" process, many sports brands opened a large number of stores in the two or three line cities, on the one hand, they provided "achievements" for the Hong Kong stock listing, and at the same time occupied the two or three line city market through this way.

However, due to the lack of attention to the development of brand characteristics in the process of rapid expansion, the homogenization competition is serious. Now too many sports brand stores are crowded together, making the competition between them become increasingly fierce. Under the environment of insufficient consumption power and overcapacity, the malpractice of extensive store expansion in the past few years has begun to appear: Although stores are increasing at a high speed, their contribution to sports brand performance is weak.

Secondly, the most important aspect of economic pformation is the development of producer services.

With the end of the interview of Minnan electricity supplier annual conference, Xiaobian summed up the major issues.

Common problems reflected are: lack of talents, mobility and team building difficulties; fierce competition on the line, serious homogenization of goods, unbalanced development on line and offline.

To avoid harm and gain advantages and avoid weaknesses, we can continue the Quanzhou mode in the field of electricity supplier.