How To Do Fashion Promotion In The Off-Season?

Demand is not strong in the off-season.

The marketing of shops should emphasize the competition orientation and require more energy to focus on and analyze competitors.

Comparatively speaking, the demand orientation should be emphasized in the peak season, and the functional innovation that complies with the needs of customers is of practical significance for "taking profits".

In addition, off-season means absolute reduction in absolute sales volume. Operators should respect this objective fact.

"Rush to increase in the rush season and reduce volume in the off-season" is the fundamental strategy to boost sales in the off-season, which is more plundering than rivals' stronger and wider publicity and lower prices.

But it needs to be pointed out that the absolute amount of off-season is limited after all. Therefore, the strength of the investment should be moderate and the degree of Rob must also have a degree.

Moreover, sales in the off-season are also important.

In addition, innovation is very important.

The essence of marketing is to sell homogeneous products.

Innovation is to create differentiated, differentiated market positioning and market choice to complete the growth of off-season sales.

Clothing store operators in the off-season timely launch some new styles, can effectively cut opponent's market share.

From the perspective of taking advantage of the situation, we can strengthen the position of shops in the minds of customers.

For shops with limited marketing budget, good publicity can be achieved with limited advertising and proper launch of new products.

Some shops, in line with the principle of "direct investment and output", sharply reduce costs in the off-season.

Doing so will only make the sales pressure greater and the off-season lighter.

On the contrary, maintaining a moderate level in the off season, especially when forming strong pressure on competitors, can achieve twice the result with half the effort.

Most marketing experts agree that investing limited funds in the off-season is a sensible marketing method to stimulate customers' activities.

It is worth noting that the off-season should not be excessively dependent on a simple discount on price cuts.

In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of the store and affect subsequent sales.

The strategy that can be adopted is that we can consider increasing the added value of products and increasing some services, so that while increasing short-term sales volume, we will not have a big negative impact on customers who have purchased products.

In the off-season, the main channel in the main season will shrink a lot, but some other sales channels will start to show its value, which is the off-season channel.

The channel strategy in the off-season is more than two aspects: on the one hand, in the off-season, the channel with less sales fluctuation should be strengthened; on the other hand, in view of the characteristics of the product, new channels should be developed to adapt to the off-season sales of the products.

For example, some shops focus on the development of urban regional markets during the peak season, and strengthen wholesale channels. In the off-season, they focus on the rural market and institutional clients.

(4) pfer of market

In addition to time constraints, there are regional restrictions in the off-season sales.

That is to say, at the same time, in different regional markets, the peak season is different, at least to a different degree.

For example, some products have the characteristics of "south to North" and "south to North".

Quite a lot of products enter the peak season of consumption in the international market when the domestic market is in the low consumption season. In the low season of the cities, there is no sign of any slack season in the rural or urban fringe areas.

China has vast territory, across many climatic zones, and has more room for market pfer.

For example, summer clothing, when the northern part of China enters winter, the south is still sunny.

(5) marketing preparation for peak season.

"In the peak season, we take advantage of the off-season and take advantage of the off-season", but the ultimate goal of shops is to make profits.

In addition, the off-season is in the off-season. "Rush to increase in the rush season, reduce volume in the off-season", "increment" is always greater than "reduction", and "increments" is always easier than eating naked from the opponent's hands.

Moreover, the off-season promotion is sometimes not worth the candle.

A very simple example: in winter, several times the effort to sell the fridge and grab the business that may be summer.