Top Home Brand New Product Launches
Red star is famous for its design.
Home brand
It is the first time to create a new product Conference for the original design of the house. The world's first new product has both design sense and functionality, and both aesthetic and practical.
It is reported that the Red Star MC has reached a consensus of cooperation with more than 300 domestic brands across the country, and is the first to launch new products in the red star mall.
At the same time, Hongxing Mei Kai long will fully open up 2014 excellent new products, and select ten brands to give the greatest support, including: 1 million yuan of design and research cost subsidies for each brand, assistance to investment, giving priority to the red star, the best booth of the United States, and the promotion of national new products, so that local home design will be widely publicized and displayed, so that consumers can appreciate the fashion and strength of Chinese home original design.
China home
Throw away the label of "made in China" and "Shanzhai", and use "design to guide consumption".
New product highlights
Original fashion
As the first stop of the original design "new product conference", Hongxing Mei Kai Long, in addition to calling more enterprises to participate in the collection of new products, will also display the four major home brands, including 100, Australia, Australia and the United States, and Rong Lin, which are exclusively sold at the National Mall of red star.
The four brand of the show is the collection of red star in 2013 spring, and has given relevant new product support policies.
A good life eight minutes is good. The exhibition of Muji "eight points of objects" opens conew__mg_3827.jpg
Like the stone column in the Rome palace, it is full of elegant and romantic simple European style; and Aussie is a series of products of "garden field" created by the famous designer Zhu Xiaojie. It is based on Chinese traditional box furniture, and integrates modern European design elements with high artistic value and collectible value. Rong Lin has brought many "Indus" series that have won gold awards at the International Furniture Fair; the Australian Australian family's first series of products from top Chinese American furniture designer DAVITA NIU and Italy senior designer PINO and MIMMO STANO operate on the whole. The products are discarded with complex decoration and simplified, the overall style is highlighting noble and elegant, and has a strong Venice style and fresh and natural family atmosphere. The top 100 display is the "Ding Ding" series designed by the famous German designer Seigfried Schelbach (Siegfried Schelbach), inspired by the ancient Rome column, either on the sides of the cabinet or on the support of the sofa handrails.
The site also invited Hou Zhengguang, founder of Shanghai wood code design institute, "how many MoreLess] designer brand promoters"; "Hao Hao", director of the furniture Research Institute of Guangzhou Acmdemy of Fine Arts; director of the interior design branch of the Chinese Architectural Society, and Xiao Aibin, chairman and chief designer of Shanghai Xiao Shi Design Decoration Co., Ltd., and three outstanding designers from different directions, such as "who designed for", "lifestyle decides furniture design", and "what kind of household products are required for the excellent interior design", have provided some valuable suggestions for the representatives of the enterprises on how to do product research and design and give consumers more humane lifestyle choices through specific cases, and have pointed out a clear direction for new product development.
The new form creates the beauty of home furnishing.
In order to support and promote the development of the original design of China's home furnishing industry, red star Kai Lung has created a new form. The new product conference not only releases new products representing the trend of the world, but also sets new trends in the layout and process of the conference activities: the shopping mall's time corridor has become the new product display screen, showing the forefront of the information and the design concept of the new products; the host has given consumers enough "voice", and the consumers can freely ask the designers about the selection and matching methods of their home products, and the on-site interaction is active and the atmosphere is high. As the consumers at the scene said, "this kind of activity is very good, so that we can better understand the meaning of home fashion, design and home originality."
The activity scene also uses the most advanced 3D printer technology to print the original design works of the designer and give them to the consumers.
A good life eight minutes is good. MUJI products "eight points of the object" exhibition conew__mg_3852.jpg activity, red star in addition to the display and release of 100, Australia, Australia and the United States, Rong Lin's four major brands, there are several other products with strong sense of design, giving back to consumers with preferential price.
This event not only provides a display and promotion platform for Chinese original design, but also enables consumers to know, understand and love the "original design" of China, get more creative and personalized design of the original design consumption experience, and more for consumers to provide more excellent, preferential home design product selection.
Concept change creates a historical precedent
As a benchmarking enterprise in home brand, Hongxing Mei Kai Long has been committed to training and supporting China's original power. Ms. Che Jianfang, vice president of Hongxing Mei Kai Long, once said: "original design takes time and capital investment. As China's largest home circulation enterprise, we hope that through the support of real gold and real silver, Chinese domestic enterprises will gradually win the respect of culture and brand in the international market."
The new product presented at the new conference is just part of the many achievements of red star, which is supporting the original design.
A good life - eight minutes - the opening of the eight point catalogue of MUJI products conew__mg_3953.jpg Red Star Mei Kai long will continue to hold the original design "new product conference", providing a long-term, extensive display and sales platform for local home enterprises, and calling for more home enterprises to participate in the design and development of new products, together to provide consumers with more and better creative products and original design products.
Red Star Mei Kai long will also strive for new ideas of change and lead the industry to innovate products and industries, so that Chinese home brand enterprises will pay more and more attention to original design, design to boost consumption, design and lead fashion, encourage and support home enterprises' independent research and development, and call for more home enterprises to participate in original design, so that design will become the core competitiveness of China's home industry in the future.
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