Failure Of Garment Buyer Behavior

No matter during shopping, shopping or research, I often find that many clothing guides do not know how to arrange their work when they have no customers to enter the shop. They spend a lot of time in sending text messages, reading magazines or chatting. Many times, customers still do not know when they pass through the shop or have entered the store, they still concentrate on their own business.

As a matter of fact, it is the irresponsible psychology and performance of shopping guide that gives customers the feeling of being aloof and despised. At the same time, they also lose the opportunity to communicate with customers.

Also, in many cases, I will find customers coming in.

The latter is not going to receive the reception, but after visiting the one or two eyes and visiting the customers, waiting for customers to pick their own products, the result is the style that customers like.

Just buy, no favorite style, customers leave directly.

This phenomenon is especially prevalent in some large stores and brand stores. Many shopping guides assume that customers do not like others' introduction, leaving customers with sufficient and relaxed personal space, otherwise they can easily drive customers away.

However, sales need interaction. The lack of interactive sales, customers lack the atmosphere and desire to buy. This kind of sales success rate is low for customers to sing one-man shows, so here is a guide to guide buyers: you must move with customers.

Gross

One of the disadvantages of shopping guide is that customers answer what they ask. Customers like to introduce, and customers do not like to give up.

The reason for this problem is that: the shopping guide thinks that the process of choosing clothes by customers is relatively simple. If they do not like the clothes, you will not recommend them. The clothes they want do not need to be introduced by the guide, they will pay the bill.

In fact, for guide buyers, we must properly guide the needs of customers, sincerely put forward their own views and opinions, when customers accept their own views, and then launch their own products, it is very easy for customers to accept.

Many shopping guides immediately say "Hello, welcome to XX store, please take a look" or "like which one you want to try" after customers enter the shop. Most of these shopping guides are all formal or mechanical, without feelings.

It is said that the purchase of these words is the result of blind training.

We need to know that when the shopping guide can be integrated with the customers, it is very close to success. If the shopping guide is stingy with his own language or stall customers, it will make the customers think they are dispensable or even offensive.

Sales guides with high sales volume are basically those who are cheerful and good at communicating.

When there are no customers in the shop and there is no work on hand, many shopping guides are basically idle. Even though some shopping guides are standing at the door of the shop, they are standing at the station. They do not know to take the initiative to solicit past customers but stand there waiting for them.

There are also some shopping guides who "see" people. They often judge which customers are their potential customers according to the most superficial phenomena of their customers' clothing and wear. They will not be able to reason with some customers who are poorly dressed, so they also lose a lot of quality customers.