China'S Shopping Centres Are Accelerating To The Bubble.

Back in 2005, in Dongguan, Guangdong, the construction workers polished the replica of the Triumphal Arch and polished the replicas of Hollywood, Paris and Amsterdam. There was a huge new shopping theme park, Southern China shopping center, with a total volume of 600 thousand square meters.

What is the concept of 600 thousand square meters? So to speak, the construction area of Yintai city in West Hangzhou city is 400 thousand square meters, and the volume of Hangzhou Wanda Plaza is about 360 thousand square meters, while the total area of Dubai Mall is 836 thousand square meters.

At that time, the Southern China shopping center, which claimed to be the world's largest shopping center, was just opened. It immediately attracted many reporters, including the New York Times reporter David Barboza.

At that time, David Barboza published a two thousand or three thousand word feature in the New York Times, which described everything he saw: "a mixture of Disney and Las Vegas, which is a paradise for all shoppers.

The area is nearly 3 giant Mall of America.

Southern China shopping center is another amazing new result of the 1/4 century after the rapid development of China's economy. It is also one of China's many giant shopping centers.

I wonder if David Barboza is coming to China now, will it be shocked again by the rapid rise of "giant shopping center"? At present, China has nearly 3500 shopping centers, which is nearly 3 times the number of existing shopping centers in the United States (up to 1200 in mid 2014).

According to the China shopping center industry consulting center, there will be 7000 shopping centers open from now to 2025, when there will be more than 1 shopping centers in the mainland of China.

Every weekend last year, I took my son to a shopping mall several kilometers away from home.

From the three tiers of the city of Hangzhou to the west of the Mixc, and then to the Yintai City, which later opened.

When Wanda Plaza opened, our whole family went to the field and went to Zhongtai Yintai city last week.

But two years later, I don't have to work so hard every week.

The Lan Xiang shopping center, which was invested in construction, broke ground last month, and is expected to open for two and a half years.

In such a two or three year period, before the three square of a country, because of the dense shopping center, it instantly became the "Xujiahui of Hangzhou".

And I am willing to put my valuable weekend parent-child time in the shopping center, because not only is it convenient to eat and shop, but almost every shopping center has a parent-child paradise, which is very popular with children.

If David Barboza sees the scene near my house, will it send out such a feeling that there are too many shopping centers in China?

Last year, American artist Cerf Lawless took the lead in the business tycoons.

In a collection of photographs launched by Cerf Lawless, entitled "black Friday: the collapse of the American shopping center", it shows the appearance of the American shopping centers which are now on the brink of desolation, just like a ghost town.

Since the last century, the prosperity of shopping centers has made "Shopping Mall" a part of American classical culture.

But according to a survey report of CoStar Group, an American real estate analyst, 15% of the shopping centers in the United States will be closed down in the next 5 years, and "the rule of shopping centres for people's consumption will end in 50 years".

The reasons for this phenomenon include the economic depression, the rise of online shopping, the change of shopping center environment, and the emergence of new urban shopping malls.

This situation has also appeared in China.

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Shen Guojun, chairman of the board of directors, seems to be building a shopping mall and an industrial park, which is a more serious bubble than housing.

The situation of supply exceeding demand is very serious. It is not so serious as to be serious in a very small area, for example, in a county-level city in Zhejiang, there are 20 shopping centers with more than 100 thousand square meters.

Last June, the Hangzhou development and Reform Commission called for the commercial development of Hangzhou's Chengbei East.

I do not know when this consumption habit that has just been cultivated in our life will end.

Shopping centers originated in the US in the 1950s.

It is rising rapidly in China.

Recently, China's Chain Store Association (CCFA) and DDT, China and other agencies released the "2014 China shopping center and chain brand cooperation development report" shows that currently the world's largest shopping center in the top 20 cities, China accounted for 13.

The report said that between 2014 and 2016, the largest 20 shopping centers in the world were built in addition to 13 in China, and the rest of the other cities included Istanbul, Moscow and Kuala Lumpur.

The shopping centres in Shanghai, Chengdu and Shenzhen are 3 million 300 thousand square meters, 3 million 200 thousand square meters and 2 million 600 thousand square meters, respectively. They are among the top three in the world.

Wanda Group opened 24 Wanda Plaza in 2014, including Guangzhou Zengcheng, Manchuria, Yinchuan Xixia, Changzhou Wujin and other places, Yintai layout Tangshan, Panzhihua and other regional two or three line cities; Huarun also strengthened the multi brand expansion plan, and Huarun's colorful city's replication has been speeding up, and has laid out 19 cities.