Versace Versace Seeks Listing

Recently, the Versace brand released the latest autumn winter women's clothing series during the 2015/2016 autumn winter Milan fashion week. Every year, Versace released a new series, which always attracted the high fever from all walks of life.

During the fashion week, news came out that Versace was on the market. After 12 months, Blackstone bought twenty percent Versace shares, and the company had already valued more than 1 billion 130 million dollars.

The company's chief executive, Gian Giacomo Ferraris, said that the company's listing plan is in order as soon as possible, and it will be listed as soon as possible in two to three years.

In an interview with US media, Ferraris revealed the latest status of Versace:

Italy luxury group is not eager to finance and enter the stock market. Versace still has many complicated processes to deal with.

The cooperation with Blackstone Group is optimistic.

This is the perfect combination of the company's business plan. We must respect it.

Versace currently has more than 30 stores in the mainland of China.

Influenced by China's anti-corruption environment and high tariffs, the brand is conservative in its new store.

It is emphasized that Versace will focus on investing in online stores.

In the market area, Japan is a very important market for Versace. Versace will re-enter the Japanese market and expand two new stores. In 2009, under the influence of the financial crisis, Versace closed all retail outlets in Japan, withdrew from the market and carried out a "global downsizing plan" for the entire company.

The company hopes to develop faster in the Australian market. Recently, Versace withdrew its agent and set up its own subsidiary company directly.

Since 2015, the home textile monopoly area has been added to its shops.

Accessories sales are strong, accounting for 40% of the company's sales.

We will build global store internationalization.

Consumers are traveling around the world, which helps us offset the growth of regional sales sluggish, such as Russia's massive negative impact and China's high tariffs. Now Chinese consumers are buying luxury goods in Japan, the United States, Canada and Australia.

Last year, Asia Pacific accounted for forty percent of total sales, forty percent for Europe and seventeen percent for the United States.

Retail sales in the US and Canada have seen a high growth rate.

"Europe and the United States are new markets for us. The market is not saturated with room for growth. There are only 10 stores in the United States.

The depreciation of the euro helps exports, but this will be the operation of the medium and long term strategy.

The price of products will be adjusted in March.

In the first quarter, it will release 2014 of its operating performance.

At present, the shareholding structure of Versace is like this: Donatella Versace and her daughter Allegra Versace Beck have 20% and 50% shares respectively in the Gianni Versace SpA holding company GiVi; chairman Santo Santo holds 30% of the shares, and has the right to be in the future company.

At the time of sale of their shares; after last February's equity trading, Blackstone Group also owned a stake in Versace SpA20% and contended with the shares of GiVi.

At present, the products of Versace include: VERSACE ALTIER COUTURE (Versace advanced customization); VERSACE VERSACE (Versace fashion); second line brand: VERSACE COLLECTION (Versace advanced garments); VERSACE JEANS COUTURE (Versace comprehensive series, including SPORTS, JEANS Series); and (Versace's young brand, originally closed after 2004 is now redesigned);

Donatella Versace integrates the Internet and fashion, giving the fashion sense of modernity at the same time, adding some sense of future, fluent lines, romantic colors, and upgrading of Logo have the business thinking of luxury brands. Donatella's modern thinking is exactly the same as that of Burberry art director Christopher Bailey.

In the spring and summer show in 2014, Burberry and Apple worked together to take photos and videos through iPhone 5S. The Internet culture has been introduced into the theme of this season's Donatella. Both of them still maintain a consistently cutting standard in fashion. Business is starting to focus on a broader market and expand the layout. The younger consumers also push the brand to a certain extent, thinking about the meaning of fashion, and considering the symbiosis of technology and fashion.