Opening A Clothing Shop Location Tips To Solve The Key Problems Of Location

A city will divide a number of business circles, and there are urban centers and sub centers.

In practical operation, we will face the location problem of trunk road location, main road intersection location, secondary arterial location, community location, location of urban and rural fringe.

Most workers live outside the center of the city, a considerable proportion of the consumer groups, and most of them are in a hurry in the morning and have plenty of time after work in the afternoon.

According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work.

Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the city in combination with the above situation (the intersection should consider the addition of two directions), which is beneficial.

Stop.

Take the junction of the main trunk road to build an image shop.

The store signs will be enlarged to be beautiful, and the image is highly unified with the chain stores.

If possible, the color of the main body and curtain color of the whole building will match the color of the VI system, which is far from harmonious and beautiful, and can enhance the visual impact.

For sites with low rent prices, such as the back streets (alleys), communities, urban and rural fringe areas, the principle of proximity to residential areas and medical institutions should be based on the principle that the closer the distance is, the better the neighborhood, especially those with competitors.

Store stores in large shopping malls and supermarkets, though

Not bad, but with the shopping mall (supermarket) to share huge passenger flow, combined with the sales situation, comply with the supermarket (supermarket) promotion activities, timely and seasonal adjustment of commodity structure, will also become a new company to contribute to the profit of the store.

Besides, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motive, and so on, and study the layout of the chain network in the region. The principle is to decide a central store combination and arrange the central store combination according to the layout of the city business circle, so as to establish a dynamic and balanced logistics network better, so as to facilitate the adjustment of the source of goods between the chain stores, and to achieve the sharing of resources in the region.

Related links:

The location of clothing shops is very important, which is important to determine the survival of businesses.

For example, with women as the main selling objects, we should pay attention to the fact that most of the female shopping will choose the clothing store and the commercial street which are concentrated in the clothing store, so as to locate the location accordingly.

Because there are more clothes to choose from, and this is also determined by women's shopping psychology.

Before choosing a site, the first thing to determine is the choice of customer base.

Take Beijing as an example. If you choose a 18-25 year old woman as a customer base, the location of the store is better than Xidan in the fourth quarter.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

Successful application of business circle strategy can lay a solid foundation for clothing stores, improve the image of clothing stores, create and promote specific needs of customers, and establish a mutually reliable relationship with customers.

Of course, it is one of the basic skills of the clothing store business strategy to make use of the resources of the business circle to make the business to the customers' hearts and make them willing to become repeat customers.