Emperor'S Men'S Clothing Entered The Era Of Mobile Internet

In March 2015, CHIC2015 took Shanghai as a new starting point to look ahead and understand the trend.

With the brand new marketing mode, the emperor's men's wear will be staged along with the base camp, the stone lions legion, and will appear in the S239 booth of the 6.1 stone lions exhibition group. It will share with the exhibitors and spectators the innovative mode of seamless connection between the clothing brand and the mobile Internet.

The traditional clothing marketing mode is mainly based on physical store sales, with high cost and limited radiation range.

Mobile Internet technology will no longer have any distance between merchants and consumers. Online payment, online promotion and online customization can only be realized by a smart phone.

Emperor's men's wear brings the mobile Internet distribution system, which is strongly cooperating with Bojun software. The system breaks through the traditional business mode of emperor's brand and builds a mobile terminal distribution channel. It takes advantage of the three advantages of mobile payment, mobile distribution and mobile promotion, and easily layout the mobile Internet Era to seize the opportunity.

Mobile distribution can directly and quickly display products on the most popular platform through two-dimensional code and WeChat friends circle. For distribution customers, mobile distribution has the characteristics of "small investment, low threshold, wide range of dissemination, and can be promoted and sold without leaving home", creating profits and achieving twice the result with half the effort. Mobile promotion will promote online promotion activities such as online red packets, mobile coupons, VIP customer services and so on, attracting consumers, firmly cling to consumers and making consumers into loyal fans.

In recent years, the advanced custom in Chinese market has been surging against the waves. The famous designer studios in China have been built up by the celebrities' custom clothes. In the deep plowing of the "Red Sea" market, the emperor's men's wear has opened a new mode of personalized marketing, and has made great efforts in the private market of "blue ocean". With the help of big data, cloud computing and intelligent new mode, a suit customization platform system with complete independent intellectual property rights has been built.

In 2014, emperor card company launched the "private custom" business of men's wear. The brand style continues the history and inheritance of more than 200 years' advanced customization of the Saville Street suit in Britain. The collection of the world's top surface accessories "allows everyone to enjoy the exclusive and personality brought by customization". The brand enhances the international top-level customization with classic, charming, elegant and original purpose, and provides a complete and complete solution for the whole suit of men's suit.

In 2015, after the integration of resources, Emperor's brand men's wear was officially launched.

Volume customization business can achieve 72 hours of door-to-door volume, delivery within 480 hours, VIP custom customers free fashion fashion consultant and product life-long repair.

With the improvement of the system and the expansion of the market, the "advanced customization" business will become an efficient engine for the development of enterprises.

In the traditional garment production business, the emperor menswear has adopted the way of "self management" and "authorized Affiliate". After many years of career development, it now has thousands of standard codes, image and unified brand monopoly terminals, and the sales network is distributed throughout more than 20 provinces, municipalities and autonomous regions.

In the tide of "two pioneering" in Quanzhou, the emperor's men's wear has been innovating and won the praise of the industry for many times with the big marketing strategy.

In August 2009, the emperor reached a strategic partnership with the Italy Football League and sponsored the Italy Super Cup on the 1st anniversary anniversary of the Beijing Olympic Games.

Become the first Chinese brand men's wear to enter the National Stadium of "bird's nest". In 2010, the imperial card appeared in the gold battle of NBA, becoming the first Chinese men's wear brand on the NBA arena. In November 2011, the third generation logo of the imperial brand was fully opened and the brand image was promoted, laying the foundation for internationalization and fashion.

In 2013, the 10th anniversary celebration of the "inter era" attracted more than three celebrities, such as Sun Xing, Landy Wen, Guan Zhe, and so on. The annual imperial fashion show created by Emperor's men's wear always attracted a large number of famous artists from home and abroad.

"The world's imperial card, China's pride", this is the vision of the emperor's men's clothing, and is constantly innovating in the pformation of the times. With the internationalization operation thought, the outstanding brand concept and the research and development ability of the leading industry, the emperor's menswear is moving towards this great dream step by step.