Hinur: High Quality Combined With All Channels

For a long time, Shandong's textile and garment industry occupies an important position in China, and its industrial advantages are obvious. This is also the Shandong represented by Hinur. Clothing enterprise Development and growth provide a basic guarantee, and this is also the reason why quality has become the highlight of our clothing.

"In the past, the formal dress was on the version, and there was not much attention on comfort. Hinur had been trying to balance the version and comfort. To this end, we have also increased the application of high-end fabrics and functional fabrics in the development of formal dress, in order to improve the comfort of formal clothing, and also have done a lot of work in anti wrinkle, drape and fabric scalability. It can be said that in this respect Sino Stronger than many other clothing brands. Nowadays, fast fashion brands are more popular, but fast fashion can not be equated with low quality.

Chen Yujian said, "this year's 315 has once again exposed some of the big international cards. clothing There are many fast fashion brands which are very popular among consumers. The quality problems can be described as "fatal wounds" of a brand. For those who lost their watermelon and pick sesame, it is impossible for them to do so.

When talking about the development of channel, Chen Yujian said: "CHIC is the first time in Shanghai, so it will attract more franchisees in the south. We also hope to further grasp the consumption trend of South market through our display, and use the data collected by us to judge the difference between them and our previous sales areas, so that we can better develop new markets in the future. In addition, in the construction of channels, we do not rigidly adhere to the way of joining agents in the past. In terms of channels, there is no such channel that is the best. It can only be said that that channel is most suitable for enterprise development.

In Wang Jinbin's view, the former affiliate agency mode is actually a wholesale mode, and the enterprise has no direct contact with the market. This mode has many uncertainties in the actual operation process, the market is changing, the prospects are changing, and the competitors' brands are changing, so this model can no longer adapt to the development of enterprises under the current situation. Therefore, the channel mode of enterprises must also follow the trend. To master the terminal, we must master the big data of customers and grasp the pulse of market changes. In the future channel development, 020 of online and offline interaction will bring new opportunities for Hinur's channel development.

Related links:

In the multi brand stable layout, itMICHAA has more than ten stores, MarcO 'Polo is 2 stores, and will steadily advance in 15 years. The brand of e-commerce has grown steadily since its launch in 14, and the sales of light down clothing series are better.

On the layout of children's comprehensive industrial chain, the company signed a purchase agreement with Hongkong Rui Zhi group limited in July 14 (buying its 70% stake in Yu Han Shanghai) into the early education industry, and signed a supplementary agreement in February 15, and changed it to buy 49% stake, mainly because of the consideration of Yu Han's management and employee equity incentive needs. The Wenzhou group, a dream town (200 acres, 40 thousand square meters, and 200 million investment) is expected to open in the year.

15 winter orders will increase Bara's growth rate by 30%, Semir's growth by 15%, and pay attention to the layout of children's comprehensive industrial chain.

Semir's casual wear business has undergone 3 years of adjustment and closing of nearly 1000 stores. In the second half of 14 years, it will usher in a turning point. In the next 15 years, it will resume the right track and restart the shop opening. The 15 year shop will be dominated by the tenth generation shop image. The store will be located in the prime location. In the future, it is expected that the franchisee will launch a direct management mode, that is, the franchisee is responsible for rent and personnel wages, and the company is responsible for the overall guidance from ordering to terminal management. In addition, Semir's main brand is now planning to build the best international supply chain team in China, and has introduced expatriates with multinational brand operation experience.

Barbara's children's clothing is growing steadily, and the leading edge is becoming more and more obvious. In the future, shops will be mainly shopping centers, and the market share has increased from 2% to 4%. The company recently held a 15 year winter order meeting, estimated Bara to grow by 20% and Semir to grow by 10%. And with the company's supply chain integration brought about by the steady increase in gross margin, the scale effect reflects the cost rate decline, net profit is expected to achieve more than the growth rate of income.

Judging from the terminal situation, 1-2 months estimated that Semir grew by 15% and Barra increased by 30%. Considering that the growth rate of children's clothing business is over expected, the supply chain is adjusted to raise gross margin, the company adjusted 15-17 years EPS to 2.06, 2.6 and 3.2 yuan, corresponding to 21 times the value of 15 years, maintaining the "buy" rating. The company has plenty of cash on its books and does not rule out the possibility of future child industry layout, such as animation, film and television. The company's restricted stock was lifted in March 15.

Risk warning: terminal risk; risk of merger misalignment.