Under Armour Sponsors Golf Masters To Expand Its Brand

Under Armour is sponsoring the golf masters, and the fashion will soon blow into ordinary golf clubs. The way to turn the venue into a conference is not to know how to walk away from the traditional T platform.

This year, Under Armour signed a 10 year contract with Spieth, during which he had to wear the brand's sportswear all along (or most of the time). It has to be said that the selection of the brand is quite successful, which is like tiger Woods in Nike, Spieth will be in Under Armour.

After winning the race, Spieth wearing Under Armour looks elegant. Perhaps Woods has enriched the fashion of golfer, so Spieth has raised his figure to appear in a more classical way.

Generally speaking, diversification of sportswear is good, especially in women's tennis courts. But this year's tour made me realize that it might be more sensible to bypass the fashion in golf.

　　 Spieth From the blue to the deep purple to the simple white and gray, the color of my clothes has just created an unusual personality. In the past, golf patterns were often too complicated to distract from the general effect.

For example, Ian Poulter is wearing Lavender T-shirt and plaid trousers. In the early match, Woods's equipment was Nike's infused stripe, though he returned to the iconic red and black match in Sunday's final. Rory McIlroy Wearing Nike designed fluorescence Suit And the limited number of shoes, it is hard to imagine that when the Australian Open in January, Serena Williams's tennis skirt was more beautiful.

Of course, the Masters Cup is also a person who is anti - gaudy. In one case, Bubba Watson wore a grey striped shirt made of Oakley, which gave him a professional demeanor. In retrospect, the white and Pearl grey trousers on the court may be more than the colored ones.

"Jordan Spieth looks great in a dark blue T-shirt and white trousers. It would be nice to have another green jacket. "

And what is the meaning of this matter? Why should we care?

The sportswear brands will prepare the players' dressing before the game and make clear the match of each match. So the process is like watching balls, choosing clothes and buying home. The brands will clearly introduce the series of costumes for the main players, such as Under Armour's Spieth series, Nike's McIlroy series and Woods series.