Roberto Cavalli Was Finally Sold Out.

Roberto Cavalli has finally been sold, which is a new era for Roberto Cavalli. The core of the brand has been mobilized.

Recently, Italy fashion brand Roberto Cavalli announced that it had sold 90% of its shares to the investment consortium of private equity firms Clessidra SGR, founder of Roberto Cavalli, which retained 10% of its shares in Italy. Clessidra SGR is the largest shareholder of Varenne, and other partners who hold a minority stake in the company include international investment company L-GAM and Hongkong Chow Tai Fook enterprise investment company controlled by Zheng family.

Last month, the brand announced the appointment of Peter Dundas as its creative director. Peter has worked in Emilio Pucci for seven years, and has been Cavalli creative director from 2002 to 2005. Earlier this month, Clessidra announced the appointment of former Bvlgari (now affiliated with LVMH group) CEOFrancesco Trapani as executive vice president. After completing the acquisition, he will serve as chairman of Cavalli. Renato Semerari, President of Coty, was previously a CEO of Guerlain and CEO. Both of them belong to LVMH group and now become Cavalli's new CEO.

In the face of the interview, the two sides made positive comments on the cooperation. "I am satisfied with this cooperation, and I believe they will help me continue to develop the brand that has spent all my life." Cavalli, founder, said, "Clessidra will provide financial, managerial and human resources support to enable the company to grow further and meet the challenges of the developing luxury market." "We have been very keen to reach this agreement, because we firmly believe that RobertoCavalli Brand potential. Trapani said, "its unique style and excellent market positioning also have a global perspective. We want to preserve the brand's unique gene, which is its future. international market The key to development. "

In fact, as early as 2009, Clessidra SGR tried to buy 30% of the shares, but the price difference ended. Prior to the foreign media also constantly broke out Roberto Cavalli is discussing with potential acquirers, including the Russian investment bank VTB group's VTB Capital, private equity fund Permira and Investcorp. Last year, Permira expressed its intention to acquire Roberto Cavalli, but failed. Later, VTB was willing to offer 500 million euros to buy 60% shares, but failed to conclude the deal. The value of Roberto Cavalli brand is estimated to be around 390 million euro, which is 16 times the core profit.