Fang Jianhua: Mobile Internet +T = Life Left Fashion Week

The pition from trial to maturity.

Living in the left, a promotion from 0 to 100 million high level single women's clothing brand, the Internet, of course, gave her the advantages of the soil, but also gave her more missions and challenges.

The explosive force behind its product is not just marketing. It is a little bit like apple, becoming an innovation and experience advocacy, creating a high value brand of women's clothing with a "ingenuity" and becoming a typical case of exploring high-end brands in the Internet age.

The growth mode, exploration and attempt of our high-end brand in the Internet are born with the mission of breaking down the low value of Internet brands.

The Internet high-end brand is maturing, and the Chinese Internet can also become a high-end brand in the soil of the Internet.

Just curious, why do we live on the left?

On the 3 day before Shanghai fashion week, the "Fashion Week" in the hands of the left mobile end was launched in just three days, and the total traffic volume exceeded 100 thousand people.

We always believe that good things can withstand the word-of-mouth of consumers. Good products do not need to be said by themselves, consumers naturally have a good idea.

Let consumers change from audience to disseminator, and let us see fashion week in the mobile era. The fashion show under the background of e-commerce is no longer confined to the stage, nor is it exclusive of professional buyers.

Instead, it has returned to the consumer's side. From the left to the left, fashion week has become a precious collection from the elegant art feast.

Living in the left founder Lin Qi, talking about her feelings: the brand's initial position is to create the core competitiveness of the "non replicable handcraft", and all the design research and development are focused on the pursuit of the lost traditional handicraft.

The best handicrafts, the best cotton and linen fabrics, the highest cost performance...

Our starting point is very simple, that is, to inherit the essence of Chinese traditional handicraft, and to design Chinese for consumers.

Affordable high-end cotton and linen garments.

Living in the left team takes the "product director" + "operation director" double drive management mode. It goes without saying that the product director is responsible for the "beauty" of the product and shares the results of the operation instead of the conventional operation leading mechanism.

When we first had chicken or eggs, we aim to build brands with products.

The traditional business is the inertial thinking of commodities after a gentleman's intention, which can easily lead to inferior products and the screaming of user experience.

Today's Internet brand is entering.

+ project manager] mode of operation and maintenance.

Brand founders must have a thorough understanding of products and provide consumers with the best quality and cost-effective products, introduce products to users through new business thinking and methods, and bring unprecedented experience to users.

Success is not accidental, but after thousands of trial and error and accumulated achievements.

A lot of people try to set up a huge business model at the beginning, and finally fall into the mire of capital, talent and detail, and the things that come out from specific people and fine products are more able to stand up.

This is the brand "first product after business" business philosophy.