Five Mistakes That Should Be Avoided In Location Selection Of Clothing Shops

"Non geomantic treasures do not marry"

A common mentality exists in site selection.

They believe that the opening of shops in downtown areas and commercial centers is the guarantee of prosperous business, and the clothing store will be opened up in gold.

As we all know, the expensive rent in the prime location and the pressure brought by intense competition are not acceptable to the general stores.

Excessive concentration often results in market saturation.

Sometimes, in the same place.

Many similar clothing stores seem to be doing well in business and have actually reached the tipping point of competition.

When a new store is added, the market will be oversaturated, resulting in a situation where money is scarce.

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In the case of product saturation in the business circle, it is better to adjust the way of thinking and choose the category that has strong complementarity with the existing goods.

Each region has its own overall commercial network layout.

Where to develop the service industry and where to develop the IT retail industry?

Every city will have long-term overall planning.

The location of the dislocation and the trend of the trend are often not supported by the macro policy and the promotion of the environment.

Passenger flow is the main factor that should be considered when choosing a clothing store.

But for clothing stores, apart from considering the overall passenger flow, we should further analyze the effectiveness of passenger flow.

The ratio of effective passenger flow to clothing stores of different nature in the same business circle is quite different.

It is a misunderstanding of the business circle that the crowded and bustling place is a good business circle.

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Consumers have a showy mentality, showing off beauty and showing off wealth.

In the face of showing off consumption psychology, the guide should not only praise the appropriateness of their own clothes, but also pay attention to the introduction of quality and high quality. The consumers who show off their clothes buy not only the external effects, but also the clothes or the financial resources.

For them, the price of clothes has become a secondary factor.

This is why the luxury brands, such as LV and GUCCI, can be popular all over the world and get so many loyal customers.

Those who love beauty are more interested in the aesthetic sense of the product itself.

For them, the color is not harmonious, whether the shape can foil their temperament, whether the version is fit, whether there is a trend in design, is the reason for their consideration.

Most female consumers still love the beauty of the majority of the psychological, or love the beauty of the more customers.

In the face of love and beauty customers, when recommending, start with "beauty" and "fit", the effect will be more obvious.

With the development of internationalization in China, the garment industry has been deeply affected by the abyss, and the clothing from Japan, Japan and Europe has begun to enter the garment market.

Many consumers have the mentality of Chongyang. They believe that an international brand can highlight their identities, highlight their tastes, and even some consumers have a mindless pursuit of imported garments.

In the face of such a customer, the introduction point of the shopping guide can introduce the fabric of a certain country, or the designer of a certain country.

However, clothing recommendation is practical and pragmatic. If the sale is successful, if consumers find that they are being cheated, then they will lose not only a customer but also their own goodwill.

Consumers with the best choice are somewhat choosy about clothes. They want to spend the least money on the best clothes. In the deeper analysis, they pay more attention to the price.

In the face of this type of consumer, guide buyers should emphasize the cost performance of clothing itself. Of course, it is feasible to give discounts if appropriate, but the problem of cost and profit should be considered. Otherwise, sales performance will be improved, and profits will fall instead.